Snov.io costs $39 to $738 a month depending on how many credits you need, with roughly 25% off for annual billing and a free Trial plan that renews 50 credits every 30 days. Credits power email finding and verification; campaign sending uses a separate recipient quota; and LinkedIn automation is a $69/mo add-on. Here is the full plan table, what a credit actually buys, and the three gotchas that change your real cost.
| Plan | Monthly price | Credits/mo | Campaign recipients |
|---|---|---|---|
| Trial (free) | $0 | 50 | 100 |
| Starter | $39 | 1,000 | 5,000 |
| Pro S | $99 | 5,000 | 25,000 |
| Pro M | $189 | 20,000 | 50,000 |
| Pro L | $369 | 50,000 | 100,000 |
| Ultra | $738 | 100,000 | 200,000 |
Annual billing takes roughly 25% off these numbers, and a Custom Ultra tier (from 200,000 credits) is the only plan where unused credits roll over. Every paid plan includes unlimited seats, sender accounts, and campaigns, which is unusual in this category. Current prices are on Snov.io's pricing page.
One credit equals one found email, one verified email, one saved prospect, or one company profile view. A full deliverability check costs 25 credits. Sending drip campaigns does not consume credits at all; it draws from the separate recipients quota, where a contact is charged once on first touch and follow-ups in the same billing period are free. That split is why Snov.io can be cheap for senders and expensive for heavy list-builders at the same time.
Three things move the real number. First, credits expire every billing cycle on standard plans, so an unused chunk of a 20,000-credit month is gone. Second, LinkedIn automation is not in any plan: it is $69/mo per LinkedIn account ($62 on annual, minus $10 if you have an active Sales Suite subscription). Third, per-credit price varies about 4x by tier (3.9 cents on Starter vs about 0.9 cents on Pro M), so undersizing your plan quietly doubles your cost per lead. Infrastructure extras (done-for-you domains from $12/yr, mailboxes at $5/mo) are cheap but add up at agency scale.
Different jobs. Snov.io is a finder-plus-sender: it discovers emails, verifies them, and runs the campaign in one place. UpLead is a pure data play with a 95% accuracy guarantee, better for buying verified contacts in bulk. Apollo has the biggest database and bundles sequencing, but its credits expire too and its best data is North American. If you want verified-on-the-spot emails feeding your own sending stack at the lowest entry price, Snov.io's $39 Starter is the strongest opener of the three. Snov.io holds a 4.5/5 on G2 across roughly 500 reviews.
Snov.io deal: free 50 credits monthly, forever Start on the free renewable Trial plan through our partner link, then claim the Hacking Demand deal when you upgrade. Get the Snov.io deal_ |
Our Snov.io marketplace listing tracks the current negotiated offer, and the wider discount marketplace covers 100+ tools if you are building the whole stack.
Paid plans run $39/mo (Starter, 1,000 credits) to $738/mo (Ultra, 100,000 credits), with about 25% off annual billing. A free Trial plan renews 50 credits and 100 campaign recipients every 30 days.
Yes. The Trial plan is free indefinitely and renews every 30 days, but it blocks exports, bulk search, integrations, and API access.
One found email, one verified email, one saved prospect, or one company profile view. Deliverability tests cost 25 credits. Campaign sending uses a separate recipients quota instead of credits.
No. It is a separate add-on at $69/mo per connected LinkedIn account ($62/mo on annual billing, with a $10/mo discount if you also subscribe to Sales Suite).
Sources: Snov.io pricing page (fetched July 2026), G2 reviews for Snov.io. Disclosure: some links are partner links; they never change the price you pay.