The 5-email sequence

  1. Email 1, Day 0, Opens the thread

    Subject line
    Reaching back out
    Body
    Hi {{ contact.firstname }}, I’m reaching back out because a lot has changed since you last looked at us, and most of it lines up with what your team was weighing. The market shifted, so we built and just launched: • [New feature 1]: [one-line outcome] • [New feature 2]: [one-line outcome] • [New feature 3]: [one-line outcome] Worth a quick look? I can walk you through the one or two most relevant to {{ contact.company }} in about 15 minutes: [demo link] {{ sender.firstname }}

  2. Email 2, Day 3, Threaded reply

    Sent as a reply in the same thread, no new subject line.

    Body
    Hi {{ contact.firstname }}, Following up on my note above. The release people ask about most is [flagship new feature]. We built it specifically for [the pain this segment has], and it changes the math on [outcome]. Here’s a 90-second look: [short demo link]. If it’s relevant, I’ll show you the full thing live. {{ sender.firstname }}

  3. Email 3, Day 6, Threaded reply

    Sent as a reply in the same thread, no new subject line.

    Body
    Hi {{ contact.firstname }}, Quick proof point: [company like {{ contact.company }}] used [new feature] to [specific, credible result] in [timeframe]. If that’s on your radar, grab 15 minutes and I’ll tailor the demo to your setup: [demo link] {{ sender.firstname }}

  4. Email 4, Day 10, Threaded reply

    Sent as a reply in the same thread, no new subject line.

    Body
    Hi {{ contact.firstname }}, I don’t want to keep nudging without making it easy, so here are two ways to see what’s new: • 15-min live demo, tailored to {{ contact.company }}: [demo link] • Self-guided tour, no call needed: [tour link] Whichever fits your week better. {{ sender.firstname }}

  5. Email 5, Day 14, Soft close, Threaded reply

    Sent as a reply in the same thread, no new subject line.

    Body
    Hi {{ contact.firstname }}, Last one from me on this. I don’t want to clutter your inbox. If the new releases aren’t a fit right now, just reply “later” and I’ll check back at a better time. If they are, here’s the demo link one more time: [demo link] Either way, appreciate you, {{ contact.firstname }}. {{ sender.firstname }}