← ALL PLAYS / RE-ENGAGEMENT
Treatment reminder for a medical aesthetics business
Reminds past medical spa patients about their next injectable, filler, laser or skin visit. Each email carries one educational link and one easy booking step.
| TYPE | RE-ENGAGEMENT | MARKET | B2C |
|---|---|---|---|
| INDUSTRY | MEDICAL SPA OFFERING INJECTABLES, DERMAL FILLERS, LASER SKIN TREATMENTS, FACIALS AND MEMBERSHIPS | ||
| OUTREACH | ADAPTIVE, 5 EMAILS, 3+ DAYS APART | FEEDS | RE-ENGAGEMENT |
| SENDING | AUTOMATIC, LAUNCHED WITH EVERY OTHER PLAY | ||
| DRAWN BY | HACKING DEMAND | ISSUED | NOV 13, 2026 |
THE PLAY / FOR A MEDICAL SPA OFFERING INJECTABLES, DERMAL FILLERS, LASER SKIN TREATMENTS, FACIALS AND MEMBERSHIPS
Trigger
A workflow adds a contact to a list when the last treatment category is known, the last treatment date falls 90 to 120 days ago, no appointment is booked in the next 30 days and the contact is not an active member. The play enrolls that list.
Audience
Past patients of a medical spa who had an injectable, filler, laser or skin treatment about three to four months ago. Most are adults who are due for their next visit and have no appointment booked.
Signals the agent reads
- Last treatment category
- Last treatment date
- Upcoming appointment status
- Membership status
- Open deal status
Selling angle
Many people book recurring treatments on a rhythm, and a missed visit often comes from a busy calendar rather than a lack of interest. A short, timely note with a clear next step makes rebooking easy. The email refers only to the treatment the person already had and points to plain educational information about how long results last or what to expect.
Outreach approach
The Adaptive method writes each of the five emails from the advanced instructions and the contact record, at least three days apart, on days 1, 4, 7, 10 and 13. Touch 1 is a timing reminder with a matching guide and a booking step. Touch 2 links the treatment page and asks what the person valued last time. Touch 3 explains how plans are tailored to skin type and links the FAQs. Touch 4 suggests a service the person has not tried yet. Touch 5 is a brief note that they can reply with any question. The play stops on any reply, booking, unsubscribe, bounce or new appointment.
- 01 / DAY 1Timing reminderNames the last treatment category in plain words, shares one educational sentence from the company's own timing guide and proposes two days for a visit with a booking link.
- 02 / DAY 4Treatment page and a questionLinks the treatment page for the category and asks what the person valued most at their last visit.
- 03 / DAY 7How plans are tailoredExplains in plain language that each plan is built around skin type and goals, and links the company's FAQ page.
- 04 / DAY 10A second serviceSuggests one service the person has not tried, such as facials or laser sessions, with a link to that page and no pressure.
- 05 / DAY 13Open doorBriefly says the person can reply with any question at any time, with no sales push and no booking link repeated.
Advanced instructions (excerpt)
Write for [Company], a medical spa in [City] that offers injectables, dermal fillers, laser skin treatments, facials and memberships to local patients who have already had treatment there. Recipients are mostly adults who are due for their next visit. Read the contact record first. If the contact has an open deal, an appointment booked in the next 30 days, or a form or chat submission in the last 14 days, write nothing. If the last treatment category or last treatment date is empty, write nothing. If you cannot tell whether the person is current, do not write. Match the link to the treatment category: the timing guide for injectables or fillers, the laser page for laser sessions, the skin care page for facials and the memberships page for active members. Keep the first email between 120 and 150 words in short paragraphs, with one question and one link. Later emails run 80 to 120 words. Never give medical advice, never comment on a person's results or history, and never state a price, discount or unit count. Ask for the next visit by proposing two named days and offering a self-serve booking link in the same sentence. Close with Thanks, on its own line.
Sample first email
SUBJECT Your next injectable visit at [Company]
Hi [First name], Your last injectable treatment with us was about three months ago. Our guide on how long these treatments last ([Timing guide link]) explains what changes over those months and what to expect. If you are thinking about a refresh, your injector can review your goals at a short visit, usually 10 to 20 minutes. Nothing is planned until you have talked it through. Would Tuesday or Thursday afternoon work for you, or would you rather grab a time that works ([Booking link])? Thanks,
Guardrails
- Never give medical advice, diagnose, or comment on a person's results, symptoms, medication or medical history.
- Never state a price, discount, promotion or unit count in any email.
- Refer only to the treatment category, never to specific health details.
- If a reply mentions a symptom, side effect, medication or pregnancy, do not answer and say that a team member will call.
- Never name AI tools or models, and never use em dashes or long dashes.
Setup in HubSpot
- Create a workflow that adds contacts to a list when last treatment category is known, last treatment date is 90 to 120 days ago, no appointment is booked in the next 30 days and membership status is not active.
- Enroll that list in the Prospecting Agent as a re-engagement play with the Adaptive outreach method and five emails per contact.
- Leave out contacts in open deals or already enrolled in another play, and turn on Send without review so emails go out automatically.
- Set the sender to the patient coordinator and the send window to business days, 9:00 am to 6:00 pm Eastern.
- Launch this play together with the other plays.
KPIs
- Booked treatment visits from this play, tracked on the Performance page and the contacts view in the Prospecting Agent.
- Reply and unsubscribe rates, watched week to week, with bounces kept under 3 percent.
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Good questions.
Straight answers.
Why does the play use the last treatment category instead of a general reminder?
The matching guide and page make each email specific and educational. A general reminder would read as a sales push, while a category-based note reads as helpful timing information.
What happens if a contact replies or books?
The play stops right away on any reply, booking, unsubscribe, bounce or new appointment, so the contact is never emailed again by this play.
Who receives emails if a contact is missing a treatment category or date?
Nothing is sent. The play writes only to contacts with a known category and date, and it skips anyone whose status it cannot confirm.
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