We map your goals, data, tools and handoffs, then scope the build so you know exactly what you are getting.
AGENT / WEBSITE CHAT AGENT
The Concierge
Greets visitors in your website chat, answers product questions, qualifies them and books meetings with your reps, around the clock. HubSpot's Customer Agent pointed at your web chat flow, or a custom Claude agent.
What the build covers
- Web chat flow and qualification questions
- Knowledge sources for product questions
- Meeting booking and rep routing
- Lead capture into your CRM
How it gets built
We build it with AI, connect it to your systems, and test it with your team before it goes live.
We review conversations, tune qualification and answers, and keep the agent on current models.
After launch
We review conversations, tune qualification and answers, and keep the agent on current models. Hand it off to your team, or keep us on to maintain it or operate it; agents and programs improve with tuning and drift without it. Compare the options ↓
Partner tools
Tools that pair with this build.
HubSpot
CRM and marketing software
Free plan available + negotiated plans and credits
Explore the offer ↗Chili Piper
Demand conversion platform
Chili Piper Offer: Form Concierge Free Trial
Explore the offer ↗Warmly
Reveal site visitors and buying signals
Warmly Offer: Reveal 1000 Contacts/mo Free
Explore the offer ↗RB2B
Identify anonymous website visitors
RB2B Offer: 7 Day Free Trial
Explore the offer ↗We pick tools for fit, not commission. Some partner links may earn Hacking Demand a commission at no extra cost to you.
Website chat agent FAQ
Good questions.
Straight answers.
What does the website chat agent do?
Greets visitors in your website chat, answers product questions, qualifies them and books meetings with your reps, around the clock. HubSpot's Customer Agent pointed at your web chat flow, or a custom Claude agent. It covers: web chat flow and qualification questions; knowledge sources for product questions; meeting booking and rep routing; lead capture into your crm.
What does a website chat agent cost to run?
On HubSpot, the Breeze Customer Agent costs 50 HubSpot Credits ($0.50) per resolved conversation as of July 2026, on a Professional or Enterprise subscription. A custom Claude build is billed by model usage instead. Details: Breeze Customer Agent cost and setup.
Do I need HubSpot for the website chat agent?
No. We build it on HubSpot when you run HubSpot, using what HubSpot does well (such as Breeze), or as a custom build on your own stack, so it also works with Salesforce, another CRM, or no CRM yet.
What happens after the website chat agent goes live?
We review conversations, tune qualification and answers, and keep the agent on current models. You choose: build and hand off to your team, build and maintain (we keep it tuned and working), or build and operate (our experts run the work it powers).
Who runs it?
Build it. Maintain it.
Or have us operate it.
Every build ends with a choice. Agents and programs improve with tuning and drift without it, so we recommend an ongoing option: we keep it working, or our experts run the work it powers.
Build and hand off
We design and build it, test it, document it and train your team. You own it and run it from launch day.
- Design and build
- Testing and documentation
- Handoff and training
Build and maintain
We build it, then keep it tuned and working: models kept current, prompts and knowledge edited as your business changes, quality and credit spend watched, results reported monthly.
- Model and prompt updates
- Edits, tuning and fixes
- Monitoring and monthly reporting
Build and operate
The system plus the experts behind it, ongoing. We run the program it was built for, like producing your webinars or working your outbound, so the output shows up without adding headcount.
- Everything in Build and maintain
- Experts running the program
- Replaces the overhead of hiring
Every good build
starts with a conversation.
New builds, remodels, and additions, powered by AI. Let’s plan the work.