What is RB2B?

RB2B is a website visitor identification tool. It de-anonymizes individual US visitors (person-level, not just company) and delivers their profiles to Slack or your CRM in real time, so sales can follow up with warm, in-market people who visited but did not fill out a form.

RB2B pricing (2026)

RB2B plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official RB2B site.

PlanPriceBest for
Free$0Company ID, 150 resolutions
Starter$79/moLinkedIn URLs, 300 resolutions
Pro$149/moBusiness emails + integrations
Pro+$199/moPremium resolution

Key features

  • Person-level US visitor identification
  • Real-time push to Slack
  • CRM and webhook integrations
  • Visitor activity and page tracking
  • Routing rules for follow-up

Who is RB2B best for? (pros & cons)

Pros

  • Person-level (not just company) identification
  • Real-time Slack alerts for fast follow-up
  • Free plan to prove value

Cons

  • Coverage is US-focused
  • Person-level reveal raises privacy considerations
  • Value depends on having site traffic

RB2B vs alternatives

ToolStarting priceBest for
WarmlyFree / scalesCompany + person reveal with signals and automation
UpLead~$99/moVerified outbound data to act on revealed visitors

RB2B: company snapshot

Quick reference details about RB2B as a company. Figures marked estimated are third-party approximations and may change.

Founded2023
Employees3-10 (estimated)
HeadquartersAustin, Texas
RevenueNot publicly disclosed
Products & servicesWebsite visitor identification tool that de-anonymizes US-based traffic to the person level and pushes LinkedIn profiles to Slack in real time.
Best forB2B sales and marketing teams doing outbound and lead generation
Websiterb2b.com

Stack it with

RB2B names your warm visitors. Pair it with outbound and a CRM to convert them.