HubSpot Breeze is HubSpot's built-in AI layer: a conversational assistant, a set of autonomous agents, embedded AI features, and data enrichment, all metered through one currency called HubSpot Credits. Some credits come bundled with your subscription. The two flagship agents charge per outcome: $0.50 per conversation the Customer Agent resolves and $1.00 per lead the Prospecting Agent recommends for outreach. Here is what each piece does, what it costs, and how to roll it out without burning credits.
As of mid-2026, Breeze covers five things:
An AI support rep grounded in your knowledge base and CRM. It works across live chat, email, Facebook Messenger, WhatsApp, and calling (beta), with handoff rules for anything it cannot resolve. HubSpot reports it already resolves 65% of conversations and cuts resolution time by 39% across 8,000+ customers. We build these for clients; the full scope is on our done-for-you Customer Agent build page, and the follow-on customer health agent extends the same plumbing to retention.
An AI SDR inside Sales Hub. It researches contacts, builds selling profiles, and drafts or sends outreach with guardrails (max 3 cold emails per contact per 90 days, 1,000 emails per day per account). Since July 1 it can source net-new contacts through Seamless.AI; we broke that update down in HubSpot Prospecting Agent + Seamless: what it means for outbound.
The Data Agent handles cleanup and formatting chores, and a bench of beta Studio agents (blog research, company research, customer health, deal loss, RFP) can be turned on per use case.
Breeze itself is not a separate SKU. You pay through HubSpot Credits, per HubSpot's Product and Services Catalog:
| Item | Cost |
|---|---|
| Included credits per month | 500 (Starter), 3,000 (Professional), 5,000 (Enterprise) |
| Credit packs | $10 per 1,000 credits monthly, about $9 per 1,000 on annual commit |
| Overage | $0.010 per credit, billed in 10-credit increments |
| Customer Agent | 50 credits ($0.50) per resolved conversation, only on resolution |
| Prospecting Agent | 100 credits ($1.00) per lead recommended for outreach |
Unused credits do not roll over, and both flagship agents come with a free 28-day trial during which no credits are consumed. If you run out of included credits without a pack, credit-consuming features simply pause until your monthly reset. For what the underlying Hubs cost, see our full HubSpot pricing breakdown.
Mostly yes. The Customer Agent requires Professional or Enterprise of any Hub. The Prospecting Agent is more accessible: Sales Hub Starter, Professional, or Enterprise. Data enrichment works on any Starter+ subscription, and only users with paid seats can consume credits. HubSpot's Warmly acquisition signals more agent-native features landing at the Pro tier over time.
Three rules from the implementations we run. First, start with one agent and a real knowledge base; a Customer Agent grounded in thin content resolves little and still costs setup time. Second, set per-feature credit limits and turn on the 75/85/90/100% usage notifications before you deploy, not after the first surprise invoice. Third, measure resolution rate weekly for the first month and tune guidelines, because the outcome pricing means quality directly controls spend. If you want a readiness check first, grab the free AI readiness scorecard or the full AI readiness audit.
Done-for-you Breeze Customer Agent build We scope, configure, test, and launch a HubSpot Customer Agent grounded in your real knowledge base, with handoff rules your team trusts. See the Customer Agent build_ |
Breeze is HubSpot's AI: the Breeze Assistant, autonomous agents (Customer, Prospecting, Data), Breeze Studio for building custom agents, embedded AI features, and data enrichment, all metered by HubSpot Credits.
Partly. Every paid portal gets included monthly credits (500 on Starter, 3,000 on Professional, 5,000 on Enterprise) and both flagship agents have a 28-day free trial. Beyond that, credit packs cost $10 per 1,000 credits monthly.
The Customer Agent costs 50 credits ($0.50) per resolved conversation and the Prospecting Agent costs 100 credits ($1.00) per lead recommended for outreach, under the outcome-based pricing HubSpot introduced in April 2026.
Same product, new name. HubSpot renamed Breeze Copilot to Breeze Assistant; it is the conversational AI interface, while Breeze Agents work autonomously.
Sources: HubSpot Knowledge Base: Understand Breeze, HubSpot: Manage HubSpot Credits, HubSpot company news, April 2026.