What is Brevo?
Brevo is a marketing and customer relationship platform for small businesses, ecommerce, and growing teams that want email campaigns, transactional messaging, SMS and WhatsApp, and a CRM in one place. Its pricing scales on emails sent per month, and most plans bundle SMS and WhatsApp (paid via separate credits) plus a free CRM. It competes with Mailchimp, Klaviyo, and Constant Contact, often on price. SMS and WhatsApp are sent using prepaid credits that never expire.
Brevo pricing (2026)
Brevo has five plans. Free costs $0 with 300 emails per day and up to 100,000 stored contacts. Starter is from $9/mo and Standard from $18/mo (billed monthly, for the first tier of 5,000 emails a month), and prices rise with monthly email volume. Professional is from $499/mo for 150,000+ monthly emails with 10 seats included, and Enterprise is custom. Yearly billing saves 10%. Prices were checked in October 2026, so confirm the latest on the official Brevo site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | 300 emails/day |
| Starter | from $9/mo billed monthly (5,000 emails/mo) | Small businesses |
| Standard | from $18/mo billed monthly (5,000 emails/mo) | Automation & A/B |
| Professional | from $499/mo billed monthly (150,000 emails/mo) | Teams sending at high volume, 10 seats |
| Enterprise | Custom | Large orgs |
Key features
- Email campaigns with drag-and-drop editor, templates, and AI content generator
- Multichannel messaging: SMS, WhatsApp, web and mobile push, and live chat
- Marketing automation with multi-step workflows (Standard and up)
- Built-in CRM and sales pipeline management
- Transactional email and SMS via SMTP relay and API, plus advanced segmentation
Who is Brevo best for? (pros & cons)
Pros
- Genuinely generous free-forever plan and low entry pricing
- Multichannel (email, SMS, WhatsApp, chat) plus a free CRM in one platform
- Pricing scales on emails sent, not contact count, which helps large lists
Cons
- Strict contact caps on lower paid tiers (around 500 on Starter)
- Removing the Brevo footer and some sales and CRM power features cost extra
- Support latency is a common complaint on free and low tiers
Brevo vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Mailchimp | From around $13/mo | Brand-friendly email marketing with strong templates |
| Klaviyo | From around $20/mo | Ecommerce-focused email and SMS automation |
| Constant Contact | From around $12/mo | Simple email marketing for small businesses |
Brevo: company snapshot
Quick reference details about Brevo as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2012 |
|---|---|
| Employees | 800-1,000+ (estimated) |
| Headquarters | Paris, France |
| Revenue | Over $150M ARR (estimated; surpassed $100M ARR in 2023; valued over $1B in 2025) |
| Products & services | All-in-one CRM and marketing platform covering email, SMS, automation, chat, and sales tools. |
| Best for | SMBs and marketing teams running multichannel customer communications |
| Website | brevo.com |
Stack it with
Pair Brevo with the rest of a modern B2B stack: