What is folk?
folk is a modern, collaborative CRM that pulls contacts from your inbox and LinkedIn via a Chrome extension, then lets you organize them in customizable views and pipelines. It includes email sequences, reminders, and AI assists for enrichment and message drafting. It is designed for small teams that want a flexible, easy CRM rather than a complex enterprise system.
folk pricing (2026)
folk plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official folk site.
| Plan | Price | Best for |
|---|---|---|
| Standard | $24/mo | Small teams |
| Premium | $48/mo | Growing teams |
| Enterprise | $80/mo | Large teams |
Key features
- Contact sync from email and LinkedIn
- Flexible pipelines and custom views
- Email sequences and outreach
- AI enrichment and message drafting
- Shared team workspaces
Who is folk best for? (pros & cons)
Pros
- Clean, easy to learn interface
- Strong contact import and sync
- Good fit for relationship-led teams
Cons
- No permanent free plan
- Per-seat cost adds up for bigger teams
- Lighter on deep sales automation
folk vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| HubSpot CRM | Free or paid tiers | Scaling sales and marketing |
| Pipedrive | from around $14/user/mo | Pipeline-focused sales |
| Attio | from around $34/user/mo | Modern, flexible CRM |
folk: company snapshot
Quick reference details about folk as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2020 |
|---|---|
| Employees | ~55 (estimated) |
| Headquarters | Paris, France |
| Revenue | ~$8M ARR (estimated, not officially disclosed) |
| Products & services | Lightweight, customizable CRM with LinkedIn and email integration, contact enrichment, and bulk email campaigns. |
| Best for | Startups, agencies, VCs, and founder-led sales and partnership teams |
| Website | folk.app |
Stack it with
Pair folk with the rest of a modern B2B stack: