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Hotjar discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.3 on G2 (342 reviews)
Hotjar is a product experience and behavior analytics tool offering heatmaps, session recordings, funnels, surveys, and feedback widgets. It splits into Observe (behavior) and Ask (surveys) products, each with a free tier and paid plans from around $32/mo (annual). It suits marketers, product teams, and UX designers who want to see how visitors actually use a site.
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Claim the best deal →What is Hotjar?
Hotjar, now part of Contentsquare, is a website analytics platform that visualizes user behavior through heatmaps, session recordings, and conversion funnels (the Observe product) and gathers qualitative input through surveys, feedback widgets, and user interviews (the Ask product). It helps teams find friction, drop-offs, and confusing UI without heavy setup. It is widely used by growth marketers, product managers, and UX researchers.
Hotjar pricing (2026)
Hotjar plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Hotjar site.
| Plan | Price | Best for |
|---|---|---|
| Basic | $0 | 35 daily sessions |
| Plus | $32/mo | 100 daily sessions |
| Business | $80/mo | 500+ daily sessions |
| Scale | Custom | High traffic |
Key features
- Heatmaps for clicks, moves, and scrolls
- Session recordings
- Conversion funnel analysis
- On-site surveys and feedback widgets
- User interviews via Hotjar Engage (Ask)
Who is Hotjar best for? (pros & cons)
Pros
- Easy to install and visualize behavior
- Free tier to get started
- Combines quantitative heatmaps with qualitative surveys
Cons
- Observe and Ask are billed separately
- Costs add up if you need both products
- Plan migration to Contentsquare adds uncertainty
Hotjar vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Microsoft Clarity | Free | Free heatmaps and recordings |
| FullStory | Custom | Enterprise digital experience analytics |
| Mouseflow | around $39/mo | Behavior analytics with form analytics |
Hotjar: company snapshot
Quick reference details about Hotjar as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2014 |
| Employees | ~190 at 2021 acquisition; now part of Contentsquare (estimated) |
| Headquarters | St. Julian's, Malta |
| Revenue | Not publicly disclosed (acquired by Contentsquare in 2021) |
| Products & services | Product experience and behavior analytics tool offering heatmaps, session recordings, surveys, and feedback widgets. |
| Best for | Product managers, UX designers, marketers, and conversion-optimization teams |
| Website | hotjar.com |
| Key clients | Reported users include Accenture, Deloitte, Samsung, Uber |
Stack it with
Pair Hotjar with the rest of a modern B2B stack:
Stripo
Design responsive on-brand emails.
Warmy
Keep campaigns in the inbox.
UpLead
Grow clean, verified lists.
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Hotjar FAQ
Does Hotjar offer a discount?
Yes, annual billing saves around 20%, and free Basic tiers exist for both Observe and Ask. Confirm current offers on Hotjar.
How much does Hotjar cost?
There are free tiers; Observe paid plans start around $32/mo (Plus), $80/mo (Business), and $171/mo (Scale) on annual billing, with Ask priced separately.
Is Hotjar worth it?
For teams optimizing conversions and UX, its mix of heatmaps, recordings, and surveys makes it worth it, though needing both products raises cost.
What are good Hotjar alternatives?
Microsoft Clarity (free), FullStory, and Mouseflow are alternatives depending on budget and depth needed.
Where we sourced this page: official Hotjar pricing and product pages, Hotjar listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
