What is Hotjar?
Hotjar, now part of Contentsquare, is a website analytics platform that visualizes user behavior through heatmaps, session recordings, and conversion funnels (the Observe product) and gathers qualitative input through surveys, feedback widgets, and user interviews (the Ask product). It helps teams find friction, drop-offs, and confusing UI without heavy setup. It is widely used by growth marketers, product managers, and UX researchers.
Hotjar pricing (2026)
Hotjar is now sold as Contentsquare. The old Hotjar pricing page redirects to Contentsquare pricing, and the Basic, Plus, Business and Scale plans are no longer offered. The Hotjar-style tools (replays, heatmaps, funnels and basic surveys) now sit in Contentsquare Experience Analytics plans, verified October 2026 and shown below. Growth is priced by monthly sessions, so the price rises with traffic. Voice of Customer is a separate Growth product. Pricing can change, so confirm the latest on the official Contentsquare site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 200k monthly sessions, 1 month data access |
| Growth | From $39/mo billed annually ($49/mo billed monthly) | Price for 7k monthly sessions, 13 month data access |
| Pro | Custom | Cross-device journeys and attribution |
| Enterprise | Custom | Large sites needing SLAs and unlimited projects |
Key features
- Heatmaps for clicks, moves, and scrolls
- Session recordings
- Conversion funnel analysis
- On-site surveys and feedback widgets
- User interviews via Hotjar Engage (Ask)
Who is Hotjar best for? (pros & cons)
Pros
- Easy to install and visualize behavior
- Free tier to get started
- Combines quantitative heatmaps with qualitative surveys
Cons
- Observe and Ask are billed separately
- Costs add up if you need both products
- Plan migration to Contentsquare adds uncertainty
Hotjar vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Microsoft Clarity | Free | Free heatmaps and recordings |
| FullStory | Custom | Enterprise digital experience analytics |
| Mouseflow | around $39/mo | Behavior analytics with form analytics |
Hotjar: company snapshot
Quick reference details about Hotjar as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2014 |
|---|---|
| Employees | ~190 at 2021 acquisition; now part of Contentsquare (estimated) |
| Headquarters | St. Julian's, Malta |
| Revenue | Not publicly disclosed (acquired by Contentsquare in 2021) |
| Products & services | Product experience and behavior analytics tool offering heatmaps, session recordings, surveys, and feedback widgets. |
| Best for | Product managers, UX designers, marketers, and conversion-optimization teams |
| Website | hotjar.com |
| Key clients | Reported users include Accenture, Deloitte, Samsung, Uber |
Stack it with
Pair Hotjar with the rest of a modern B2B stack: