What is Leadpages?
Leadpages is an AI-powered, no-code builder for landing pages, websites and blogs aimed at small businesses and marketers. Beyond publishing, it adds conversion tooling like manual A/B testing, Smart Traffic AI visitor routing, click and scroll heatmaps, dynamic text replacement and visitor/lead enrichment. It integrates with HubSpot, Salesforce, Mailchimp, Stripe, Zapier and 200+ apps, and notably has no traffic caps on any plan.
Leadpages pricing (2026)
Leadpages plans and pricing, verified October 2026, are below. Prices shown are billed monthly; annual billing saves 20%. Pro and Business are publishing plans, while Grow and up add A/B testing and other optimization tools. Pricing can change, so confirm the latest on the official Leadpages site.
| Plan | Price | Best for |
|---|---|---|
| Pro | $29/mo billed monthly ($23/mo billed annually) | Solo creators, AI pages, publishing only |
| Business | $49/mo billed monthly ($39/mo billed annually) | Small businesses publishing more pages, no testing |
| Grow | $99/mo billed monthly ($79/mo billed annually) | A/B testing |
| Optimize | $199/mo billed monthly ($159/mo billed annually) | Teams, Smart Traffic and heatmaps |
| Scale | $399/mo billed monthly ($319/mo billed annually) | Continuous auto-optimization |
| Enterprise | Custom | SSO, custom contracts, volume publishing |
Key features
- No-code AI landing page, website and blog builder with conversion-optimized templates
- Built-in manual A/B testing and Smart Traffic AI visitor routing
- Click, scroll and attention heatmaps plus auto-personalization (higher tiers)
- Lead and IP enrichment, dynamic text replacement and offline conversion pixel
- Unlimited traffic on every plan plus 200+ integrations including an MCP server for AI tools
Who is Leadpages best for? (pros & cons)
Pros
- Unlimited traffic on every plan with no visitor caps, unlike Unbounce and Instapage
- Bundles page building, A/B testing, heatmaps and lead enrichment into one subscription
- Easy no-code builder backed by a 13-year track record and AI page creation
Cons
- A credit card is required to start the 7-day trial and there is no permanent free Leadpages tier
- Full CRO features like Smart Traffic and heatmaps are gated behind the $199 Optimize tier
- Some G2 reviewers cite billing/cancellation frustrations and a learning curve
Leadpages vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Unbounce | Around $99/mo (20K visitor cap) | Marketers focused on landing pages with AI copy, but with traffic caps |
| Instapage | Around $199/mo | Enterprise ad teams wanting advanced page personalization |
| ClickFunnels | Around $97+/mo | Businesses building full sales funnels rather than standalone pages |
Leadpages: company snapshot
Quick reference details about Leadpages as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2012 |
|---|---|
| Employees | 30-50 (estimated) |
| Headquarters | Minneapolis, Minnesota |
| Revenue | Not publicly disclosed (private, owned by Redbrick) |
| Products & services | Landing page and website builder with conversion-focused templates, lead capture forms, and A/B testing. |
| Best for | Small businesses, entrepreneurs, and marketers building lead-generation pages |
| Website | leadpages.com |
Stack it with
Pair Leadpages with the rest of a modern B2B stack: