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Moz discount, pricing & review (2026)

CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen)  ·  Updated June 2026

★ 4.3 on G2 (606 reviews)

In short

Moz is a long established SEO software suite best known for Moz Pro, which covers keyword research, rank tracking, site audits, and link analysis, plus proprietary metrics like Domain Authority. Moz Pro plans run from around $39/mo (Starter, billed annually) up to around $239/mo (Large). A 7 day free trial is available on the Standard and Medium monthly plans.

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What is Moz?

Moz is an SEO platform whose flagship Moz Pro provides keyword research, rank tracking, on demand site crawls and audits, and backlink analysis. It is the originator of widely cited metrics like Domain Authority and Page Authority, and it includes the MozBar browser extension. It is aimed at marketers, in house SEO teams, and agencies that want a credible, beginner friendly SEO toolkit.

Moz pricing (2026)

Moz plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Moz site.

PlanPriceBest for
Starter$49/moSingle-site owners
Standard$99/moSEO foundations
Medium$179/moMultiple campaigns
Large$299/moAgencies / large sites

Key features

  • Keyword research and difficulty scoring
  • Daily rank tracking
  • Site crawl and technical SEO audits
  • Link analysis with Domain Authority metrics
  • MozBar browser extension and scheduled reports

Who is Moz best for? (pros & cons)

Pros

  • Beginner friendly interface and learning resources
  • Trusted Domain Authority and Page Authority metrics
  • Solid all around SEO toolkit at mid range pricing

Cons

  • Backlink and keyword data depth trail Ahrefs and Semrush
  • Free trial is limited to certain monthly plans
  • Crawl and keyword limits can feel tight on lower tiers

Moz vs alternatives

ToolStarting priceBest for
Semrusharound $140/moAll in one SEO and marketing suite
Ahrefsaround $129/moDeep backlink and keyword data
Ubersuggestfrom around $29/moBudget SEO with a lifetime option

Moz: company snapshot

Quick reference details about Moz as a company. Figures marked estimated are third-party approximations and may change.

Founded2004
Employees300-360 (estimated)
HeadquartersSeattle, Washington
RevenueNot publicly disclosed (last public ~$67M ARR in 2020; private under Ziff Davis)
Products & servicesSEO software suite for keyword research, link analysis, rank tracking, site audits, and Domain Authority metrics.
Best forSEO specialists, content marketers, and agencies managing organic search
Websitemoz.com

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Moz FAQ

Does Moz offer a discount?

Yes. Annual billing saves roughly 20 percent across all Moz Pro tiers. Check Moz for current promotions.

How much does Moz cost?

Moz Pro runs from around $39/mo for Starter billed annually up to around $239/mo for Large, with monthly billing costing more.

Is Moz worth it?

For marketers and small to midsize teams who value an approachable interface and trusted metrics like Domain Authority, Moz is worth it. SEO pros needing the deepest backlink data may prefer Ahrefs or Semrush.

What are the best Moz alternatives?

Strong alternatives include Semrush and Ahrefs for depth, and Ubersuggest for a budget friendly option.

Affiliate disclosure: Hacking Demand may earn a commission when you start Moz through our link, at no extra cost to you. This review reflects independent research and publicly available information.
Accuracy note: We do our best to present the most accurate information possible, but things move fast. Products evolve, and pricing and features change with them. Always confirm the current details on the official Moz site before purchasing.

Where we sourced this page: official Moz pricing and product pages, Moz listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals