What is Moz?
Moz is an SEO platform whose flagship Moz Pro provides keyword research, rank tracking, on demand site crawls and audits, and backlink analysis. It is the originator of widely cited metrics like Domain Authority and Page Authority, and it includes the MozBar browser extension. It is aimed at marketers, in house SEO teams, and agencies that want a credible, beginner friendly SEO toolkit.
Moz pricing (2026)
Moz plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Moz site.
| Plan | Price | Best for |
|---|---|---|
| Starter | $49/mo | Single-site owners |
| Standard | $99/mo | SEO foundations |
| Medium | $179/mo | Multiple campaigns |
| Large | $299/mo | Agencies / large sites |
Key features
- Keyword research and difficulty scoring
- Daily rank tracking
- Site crawl and technical SEO audits
- Link analysis with Domain Authority metrics
- MozBar browser extension and scheduled reports
Who is Moz best for? (pros & cons)
Pros
- Beginner friendly interface and learning resources
- Trusted Domain Authority and Page Authority metrics
- Solid all around SEO toolkit at mid range pricing
Cons
- Backlink and keyword data depth trail Ahrefs and Semrush
- Free trial is limited to certain monthly plans
- Crawl and keyword limits can feel tight on lower tiers
Moz vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Semrush | around $140/mo | All in one SEO and marketing suite |
| Ahrefs | around $129/mo | Deep backlink and keyword data |
| Ubersuggest | from around $29/mo | Budget SEO with a lifetime option |
Moz: company snapshot
Quick reference details about Moz as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2004 |
|---|---|
| Employees | 300-360 (estimated) |
| Headquarters | Seattle, Washington |
| Revenue | Not publicly disclosed (last public ~$67M ARR in 2020; private under Ziff Davis) |
| Products & services | SEO software suite for keyword research, link analysis, rank tracking, site audits, and Domain Authority metrics. |
| Best for | SEO specialists, content marketers, and agencies managing organic search |
| Website | moz.com |
Stack it with
Pair Moz with the rest of a modern B2B stack: