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Omnisend discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.6 on G2 (1,193 reviews)
Omnisend is an email and SMS marketing platform built specifically for ecommerce stores on Shopify, BigCommerce, and similar. It has an unusually generous free plan, with paid Standard plans from around $16/mo and Pro from around $59/mo. Pricing scales by the number of contacts, and Pro unlocks unlimited email sends.
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Claim the best deal →What is Omnisend?
Omnisend is an ecommerce marketing automation platform that combines email, SMS, and web push in one tool. It ships with prebuilt automation workflows for abandoned carts, welcome series, and post purchase flows, plus product picker blocks that pull directly from your store. It is aimed at online retailers who want multichannel campaigns without enterprise complexity.
Omnisend pricing (2026)
Omnisend plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Omnisend site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails/mo |
| Standard | $16/mo | Growing lists |
| Pro | $59/mo | Unlimited email + SMS |
Key features
- Email, SMS, and web push in one platform
- Prebuilt ecommerce automation workflows
- Product picker and dynamic content blocks
- Segmentation and A/B testing
- Deep integrations with Shopify and BigCommerce
Who is Omnisend best for? (pros & cons)
Pros
- Unusually generous free plan with most features
- Built specifically for ecommerce workflows
- Email, SMS, and push unified in one tool
Cons
- Pricing scales up as your contact list grows
- SMS costs are billed separately on top of the plan
- Less suited to non ecommerce businesses
Omnisend vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Klaviyo | from around $45/mo | Data heavy ecommerce personalization |
| Mailchimp | from around $13/mo | General purpose email marketing |
| Drip | from around $39/mo | Ecommerce automation for growing brands |
Omnisend: company snapshot
Quick reference details about Omnisend as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2014 |
| Employees | ~250 (estimated) |
| Headquarters | Vilnius, Lithuania |
| Revenue | ~$55M (estimated, 2024) |
| Products & services | Ecommerce-focused email and SMS marketing automation platform for online stores. |
| Best for | Ecommerce and DTC marketing teams and SMB online store owners on Shopify and BigCommerce |
| Website | omnisend.com |
Stack it with
Pair Omnisend with the rest of a modern B2B stack:
Stripo
Design responsive on-brand emails.
Warmy
Keep campaigns in the inbox.
UpLead
Grow clean, verified lists.
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Omnisend FAQ
Does Omnisend offer a discount?
Yes. Annual billing lowers the monthly cost, and the free plan lets you start at no cost. Check Omnisend for current promotions.
How much does Omnisend cost?
There is a free plan, Standard starts around $16/mo, and Pro starts around $59/mo, with pricing scaling by contact count and SMS billed separately.
Is Omnisend worth it?
For ecommerce stores, Omnisend is worth it thanks to its generous free tier, ecommerce specific automations, and unified email plus SMS. Non ecommerce users may find better fits elsewhere.
What are the best Omnisend alternatives?
Strong alternatives include Klaviyo for advanced ecommerce personalization, Mailchimp for general email, and Drip for automation.
Where we sourced this page: official Omnisend pricing and product pages, Omnisend listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
