What is Omnisend?
Omnisend is an ecommerce marketing automation platform that combines email, SMS, and web push in one tool. It ships with prebuilt automation workflows for abandoned carts, welcome series, and post purchase flows, plus product picker blocks that pull directly from your store. It is aimed at online retailers who want multichannel campaigns without enterprise complexity.
Omnisend pricing (2026)
Omnisend plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Omnisend site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails/mo |
| Standard | $16/mo | Growing lists |
| Pro | $59/mo | Unlimited email + SMS |
Key features
- Email, SMS, and web push in one platform
- Prebuilt ecommerce automation workflows
- Product picker and dynamic content blocks
- Segmentation and A/B testing
- Deep integrations with Shopify and BigCommerce
Who is Omnisend best for? (pros & cons)
Pros
- Unusually generous free plan with most features
- Built specifically for ecommerce workflows
- Email, SMS, and push unified in one tool
Cons
- Pricing scales up as your contact list grows
- SMS costs are billed separately on top of the plan
- Less suited to non ecommerce businesses
Omnisend vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Klaviyo | from around $45/mo | Data heavy ecommerce personalization |
| Mailchimp | from around $13/mo | General purpose email marketing |
| Drip | from around $39/mo | Ecommerce automation for growing brands |
Omnisend: company snapshot
Quick reference details about Omnisend as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2014 |
|---|---|
| Employees | ~250 (estimated) |
| Headquarters | Vilnius, Lithuania |
| Revenue | ~$55M (estimated, 2024) |
| Products & services | Ecommerce-focused email and SMS marketing automation platform for online stores. |
| Best for | Ecommerce and DTC marketing teams and SMB online store owners on Shopify and BigCommerce |
| Website | omnisend.com |
Stack it with
Pair Omnisend with the rest of a modern B2B stack: