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Omnisend discount, pricing & review (2026)

CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen)  ·  Updated June 2026

★ 4.6 on G2 (1,193 reviews)

In short

Omnisend is an email and SMS marketing platform built specifically for ecommerce stores on Shopify, BigCommerce, and similar. It has an unusually generous free plan, with paid Standard plans from around $16/mo and Pro from around $59/mo. Pricing scales by the number of contacts, and Pro unlocks unlimited email sends.

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What is Omnisend?

Omnisend is an ecommerce marketing automation platform that combines email, SMS, and web push in one tool. It ships with prebuilt automation workflows for abandoned carts, welcome series, and post purchase flows, plus product picker blocks that pull directly from your store. It is aimed at online retailers who want multichannel campaigns without enterprise complexity.

Omnisend pricing (2026)

Omnisend plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Omnisend site.

PlanPriceBest for
Free$0250 contacts, 500 emails/mo
Standard$16/moGrowing lists
Pro$59/moUnlimited email + SMS

Key features

  • Email, SMS, and web push in one platform
  • Prebuilt ecommerce automation workflows
  • Product picker and dynamic content blocks
  • Segmentation and A/B testing
  • Deep integrations with Shopify and BigCommerce

Who is Omnisend best for? (pros & cons)

Pros

  • Unusually generous free plan with most features
  • Built specifically for ecommerce workflows
  • Email, SMS, and push unified in one tool

Cons

  • Pricing scales up as your contact list grows
  • SMS costs are billed separately on top of the plan
  • Less suited to non ecommerce businesses

Omnisend vs alternatives

ToolStarting priceBest for
Klaviyofrom around $45/moData heavy ecommerce personalization
Mailchimpfrom around $13/moGeneral purpose email marketing
Dripfrom around $39/moEcommerce automation for growing brands

Omnisend: company snapshot

Quick reference details about Omnisend as a company. Figures marked estimated are third-party approximations and may change.

Founded2014
Employees~250 (estimated)
HeadquartersVilnius, Lithuania
Revenue~$55M (estimated, 2024)
Products & servicesEcommerce-focused email and SMS marketing automation platform for online stores.
Best forEcommerce and DTC marketing teams and SMB online store owners on Shopify and BigCommerce
Websiteomnisend.com

Stack it with

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Omnisend FAQ

Does Omnisend offer a discount?

Yes. Annual billing lowers the monthly cost, and the free plan lets you start at no cost. Check Omnisend for current promotions.

How much does Omnisend cost?

There is a free plan, Standard starts around $16/mo, and Pro starts around $59/mo, with pricing scaling by contact count and SMS billed separately.

Is Omnisend worth it?

For ecommerce stores, Omnisend is worth it thanks to its generous free tier, ecommerce specific automations, and unified email plus SMS. Non ecommerce users may find better fits elsewhere.

What are the best Omnisend alternatives?

Strong alternatives include Klaviyo for advanced ecommerce personalization, Mailchimp for general email, and Drip for automation.

Affiliate disclosure: Hacking Demand may earn a commission when you start Omnisend through our link, at no extra cost to you. This review reflects independent research and publicly available information.
Accuracy note: We do our best to present the most accurate information possible, but things move fast. Products evolve, and pricing and features change with them. Always confirm the current details on the official Omnisend site before purchasing.

Where we sourced this page: official Omnisend pricing and product pages, Omnisend listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals