What is VWO?
VWO (Visual Website Optimizer) is an experimentation suite covering A/B testing, multivariate and split URL tests, heatmaps and session recordings, surveys, and personalization. It uses a visual editor so non-developers can build tests, with server-side options for advanced teams. It is used by CRO, marketing, and product teams to test and improve website performance.
VWO pricing (2026)
VWO plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official VWO site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 50K monthly users / small sites |
| Starter | $199/mo | Single-product A/B testing |
| Growth | Custom | Growing teams, multi-module |
| Enterprise | Custom | Large orgs |
Key features
- A/B, split URL, and multivariate testing
- Visual editor for non-developers
- Heatmaps and session recordings
- On-site surveys and behavior analytics
- Personalization and targeting
Who is VWO best for? (pros & cons)
Pros
- Full experimentation suite in one platform
- Visual editor lowers technical barrier
- Strong analytics and personalization options
Cons
- Pricing not transparent for most tiers
- Costs scale quickly with traffic (MTUs)
- Advanced modules add to the bill
VWO vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Optimizely | Custom | Enterprise experimentation |
| AB Tasty | Custom | CRO and personalization |
| Convert | from around $399/mo | Privacy-focused A/B testing |
VWO: company snapshot
Quick reference details about VWO as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2009 |
|---|---|
| Employees | ~450 (estimated) |
| Headquarters | New Delhi, India |
| Revenue | Not publicly disclosed (estimated ~$64M ARR) |
| Products & services | Experimentation and conversion optimization platform for A/B testing, personalization, and behavior analytics. |
| Best for | Marketing, product, and CRO teams running experiments to improve conversion |
| Website | vwo.com |
| Key clients | Domino's, eBay, Adidas, Forever 21, Woolworths |
Stack it with
Pair VWO with the rest of a modern B2B stack: