Apollo.io costs $0 to $119 per user per month on annual billing in 2026: Free ($0), Basic ($49), Professional ($79), and Organization ($119, minimum 3 seats). Pay monthly and those numbers jump to $65, $99, and $149. The sticker price is only half the story, though. Apollo runs on a credit system, and how fast you burn credits determines what the platform really costs your team. We verified every number below on Apollo's pricing page on July 10, 2026.
Here is the current lineup on annual billing:
That 3-seat minimum matters: the real entry price for Organization is $357 per month, billed annually.
Credits are Apollo's internal currency, and this is where budgets quietly leak. Unlocking a verified email costs 1 credit, but a phone number costs 8, data enrichment runs 1 to 8 credits per record, AI research is 1 credit per run, and the US dialer burns 2 credits per minute.
Run the math on Basic's 30,000 annual credits. If your SDRs pull phone numbers for cold calling, that is roughly 3,700 contacts per year, about 15 per working day. Email-only prospecting stretches much further. This is why two teams on the same plan can have wildly different opinions about whether Apollo is cheap.
One more wrinkle: Apollo notes on its own pricing page that some listed features only exist on its new credit system. New customers get it automatically; legacy accounts are being migrated gradually. If you are comparing plans against what a colleague sees in their account, that is why the screens differ.
Two add-ons sit outside the seat price, each at $119 per team per month on annual billing ($149 monthly): Inbound (website visitor identification for up to 50,000 companies, form enrichment, domain tracking) and Advanced Dialer (parallel and power dialing, international calling, local presence). A small team running outbound calls plus visitor identification can add $238 per month before anyone buys a second seat.
Yes, if you are staying. Annual billing saves roughly 24 percent, and paid plans grant the full year of credits upfront, which front-loads your prospecting capacity. The trade-off is commitment: cancellations take effect at the end of your term, and there are no mid-term refunds for downgrades. If you are still validating outbound as a channel, start monthly or use the 14-day Professional trial, then switch.
Apollo is the volume play: cheap credits, huge database, sequencing built in. UpLead charges more per contact but leads with a 95% data accuracy guarantee, a better fit when list quality beats list size (we broke down its plans in our UpLead pricing guide). ZoomInfo remains the enterprise option with custom-quoted contracts that typically start five figures a year. For most teams under 50 reps, the honest comparison is Apollo vs UpLead, and it comes down to volume vs accuracy.
Whichever direction you lean, tools do not fix a broken motion. If your pipeline problem is process rather than data, our AI SDR prospecting engine builds the whole outbound system around whichever database you pick, and our 2026 tool stack guide shows where each piece fits.
Apollo.io deal on the Discount Marketplace Current Apollo offer, plan details, and our full review, updated for 2026. See the Apollo deal |
On annual billing: Basic $49, Professional $79, Organization $119 per user per month. On monthly billing: $65, $99, and $149. The Free plan is $0 with 900 credits per year.
Yes. The Free plan includes 900 credits per seat per year granted monthly, 2 sequences, 250 daily emails, and limited AI features. It works for testing data quality but is too constrained for running a real outbound program.
Credits unlock data: 1 credit per email, 8 per phone number, 1 to 8 per enriched record, 2 per dialer minute. Phone-heavy teams burn credits about 8x faster than email-only teams, which is the most common reason plans feel undersized.
Yes, the Professional plan has a 14-day free trial with 100 credits and almost all plan features. Non-Gmail/Microsoft mailboxes stay locked until you pay.
Almost always. Apollo starts at $49 per user per month with self-serve checkout, while ZoomInfo uses custom-quoted annual contracts that typically start in the five figures. See our ZoomInfo listing for the current offer.
Source: Apollo.io pricing page, verified July 10, 2026. Browse more verified deals on the Discount Marketplace.