Verified partner deal
ZoomInfo discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.5 on G2 (9,081 reviews)
ZoomInfo is the enterprise standard for B2B data, with one of the largest contact and company databases plus intent data and go-to-market workflows. Pricing is custom, quote-based, and lands at the higher end of the market. Best for larger GTM teams that need depth and intent. For leaner budgets, UpLead or Apollo are strong, cheaper alternatives. Have us help you scope the best ZoomInfo deal below.
ZoomInfo is sales-led with custom pricing. Start by scoping the right plan.
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Claim the best deal →What is ZoomInfo?
ZoomInfo is an enterprise B2B data and go-to-market platform. It pairs one of the largest contact and company databases with buyer-intent signals, enrichment, and prospecting and engagement workflows, used by larger sales and marketing teams that need broad coverage and intent data in one system.
ZoomInfo pricing (2026)
ZoomInfo does not publish prices. Plans are custom and quote-based, sold as annual contracts that scale with seats, credits, and add-ons like intent and enrichment, and they sit at the higher end of the market. Have us help you scope the right package, or compare with self-serve options like UpLead and Apollo.
Key features
- One of the largest B2B contact and company databases
- Buyer-intent data to prioritize in-market accounts
- Enrichment and data hygiene for your CRM
- Prospecting, scoops, and org charts
- Workflow and engagement add-ons
Who is ZoomInfo best for? (pros & cons)
Pros
- Market-leading database breadth and depth
- Strong intent data for prioritizing accounts
- Robust enrichment and integrations for enterprise stacks
Cons
- Custom pricing is among the most expensive in the category
- Annual contracts with limited flexibility
- Overkill for small teams that just need verified emails
ZoomInfo vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| UpLead | ~$99/mo | Verified, self-serve data at a fraction of the cost |
| Apollo.io | Free / ~$49/user | All-in-one data plus sequencing with a free plan |
| Cognism | Custom | GDPR-compliant EU data and mobile phones |
ZoomInfo: company snapshot
Quick reference details about ZoomInfo as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2007 |
| Employees | 3,000-3,500 (~3,180) |
| Headquarters | Vancouver, Washington |
| Revenue | ~$1.25B (FY2025) |
| Products & services | B2B go-to-market intelligence platform with contact and company data, intent signals, sales engagement, and conversation intelligence. |
| Best for | Enterprise sales teams, marketing, RevOps, recruiters |
| Website | zoominfo.com |
Stack it with
ZoomInfo supplies data and intent. Pair it with sending infrastructure and warmup to turn that data into booked meetings.
Smartlead
Cold-email infrastructure with unlimited inboxes for higher-volume sending.
Warmy
Automated inbox warmup so your outreach lands in the primary inbox.
UpLead
A lower-cost, verified-email source for teams that do not need full enterprise coverage.
Claim the best ZoomInfo deal
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ZoomInfo FAQ
Is there a ZoomInfo discount?
ZoomInfo pricing is negotiated per contract rather than offered as a public coupon, so the real lever is how you scope seats, credits, and add-ons. Submit your email above and we will help you scope and pursue the best available ZoomInfo deal.
How much does ZoomInfo cost?
ZoomInfo uses custom, quote-based annual pricing that scales with seats, credits, and add-ons, and it is among the higher-priced options in the category. There is no public price list.
Is ZoomInfo worth it?
For larger GTM teams that need the broadest database plus intent data, ZoomInfo is often worth it. Smaller teams that mainly need verified emails usually get better value from UpLead or Apollo.
What are the best ZoomInfo alternatives?
The strongest alternatives are UpLead (verified, self-serve, far cheaper), Apollo (all-in-one with a free plan), and Cognism (GDPR-compliant EU data and mobile phones).
Where we sourced this page: official ZoomInfo pricing and product pages, ZoomInfo listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
