What is ActiveCampaign?
ActiveCampaign combines email marketing, multi-step marketing automation, and a CRM, now layered with its Active Intelligence AI features for building campaigns and automations faster. Plans scale by contact count and unlock deeper segmentation, more users, predictive sending, and conditional content at higher tiers. Sales pipelines, SMS, WhatsApp, and transactional email are modular add-ons rather than bundled. It connects to 1,000+ apps including Shopify, Salesforce, and Stripe.
ActiveCampaign pricing (2026)
ActiveCampaign prices by contact count. At 1,000 contacts: Starter is $15/mo billed annually or $19 billed monthly (1 user), Plus is $49/mo billed annually or $59 monthly (1 user, landing pages, cross-channel marketing), Pro is $79/mo billed annually or $99 monthly (3 users, predictive sending, advanced segmentation), and Enterprise starts at $145/mo billed annually or $179 monthly (5 users, SSO, premium segmentation, dedicated account team). Prices rise with contact volume, and CRM, SMS, and WhatsApp are add-ons. Confirm current pricing on ActiveCampaign.
| Plan | Price | Best for |
|---|---|---|
| Starter | $15/mo billed annually ($19 monthly), 1,000 contacts | Individuals starting with personalized email campaigns |
| Plus | $49/mo billed annually ($59 monthly), 1,000 contacts | Small businesses wanting automation plus CRM basics |
| Pro | $79/mo billed annually ($99 monthly), 1,000 contacts | Growing teams needing advanced automation and insights |
| Enterprise | From $145/mo billed annually ($179 monthly), 1,000 contacts | Larger orgs needing SSO, premium segmentation, and a dedicated team |
Key features
- Multi-step marketing automation with 950+ recipes
- Email marketing with 250+ templates and A/B testing
- Active Intelligence AI for campaign and automation building
- CRM with pipelines, lead scoring, and sales engagement (add-on)
- 1,000+ integrations plus SMS and WhatsApp add-on channels
Who is ActiveCampaign best for? (pros & cons)
Pros
- Deep, flexible automation that scales from SMB to mid-market
- Strong reviews, about 4.5 stars across 14,000+ G2 reviews
- Free migration, onboarding, and a 30-day money-back guarantee
Cons
- Pricing climbs steeply as contact count grows
- CRM, SMS, and WhatsApp cost extra as add-ons
- Prices rise with each contact tier, so check the cost at your list size before buying
ActiveCampaign vs alternatives
ActiveCampaign: company snapshot
Quick reference details about ActiveCampaign as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2003 |
|---|---|
| Employees | ~850 (estimated) |
| Headquarters | Chicago, Illinois |
| Revenue | Not publicly disclosed (estimated ~$290M ARR) |
| Products & services | Cloud-based marketing automation, email marketing, and CRM platform for customer experience automation. |
| Best for | Small to mid-market marketing teams automating email, sales, and customer journeys |
| Website | activecampaign.com |
Stack it with
Pair ActiveCampaign with the rest of a modern B2B stack: