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ActiveCampaign discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.4 on G2 (14,701 reviews)
ActiveCampaign is a marketing automation, email, and CRM platform used by over 180,000 businesses and rated about 4.5 stars across 14,000+ G2 reviews. Pricing is contact-based across Starter, Plus, Pro, and Enterprise tiers, starting around $15/month billed annually, with CRM, SMS, and WhatsApp available as add-ons. It includes a 14-day free trial and a 30-day money-back guarantee. It is best for SMBs and mid-market teams wanting powerful automation without enterprise complexity.
ActiveCampaign offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee.
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Claim the best deal →What is ActiveCampaign?
ActiveCampaign combines email marketing, multi-step marketing automation, and a CRM, now layered with its Active Intelligence AI features for building campaigns and automations faster. Plans scale by contact count and unlock deeper segmentation, more users, predictive sending, and conditional content at higher tiers. Sales pipelines, SMS, WhatsApp, and transactional email are modular add-ons rather than bundled. It connects to 1,000+ apps including Shopify, Salesforce, and Stripe.
ActiveCampaign pricing (2026)
ActiveCampaign uses contact-based tiers billed annually: Starter (around $15/mo, 1 user, limited segmentation, 5 actions per automation), Plus (around $49/mo, 1 user, standard CRM and ecommerce integrations, unlimited automation actions), Pro (around $79/mo, 3 users, advanced segmentation and predictive sending), and Enterprise (custom, 5 users, premium segmentation, SSO, dedicated account team). Prices rise with contact volume, and CRM, SMS, and WhatsApp are add-ons. Confirm current pricing on ActiveCampaign.
| Plan | Price | Best for |
|---|---|---|
| Starter | around $15/mo | Individuals starting with personalized email campaigns |
| Plus | around $49/mo | Small businesses wanting automation plus CRM basics |
| Pro | around $79/mo | Growing teams needing advanced automation and insights |
| Enterprise | Custom | Larger orgs needing SSO, premium segmentation, and a dedicated team |
Key features
- Multi-step marketing automation with 950+ recipes
- Email marketing with 250+ templates and A/B testing
- Active Intelligence AI for campaign and automation building
- CRM with pipelines, lead scoring, and sales engagement (add-on)
- 1,000+ integrations plus SMS and WhatsApp add-on channels
Who is ActiveCampaign best for? (pros & cons)
Pros
- Deep, flexible automation that scales from SMB to mid-market
- Strong reviews, about 4.5 stars across 14,000+ G2 reviews
- Free migration, onboarding, and a 30-day money-back guarantee
Cons
- Pricing climbs steeply as contact count grows
- CRM, SMS, and WhatsApp cost extra as add-ons
- Exact prices are now quote-based on the site, so confirm before buying
ActiveCampaign vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Mailchimp | Free plan, paid around $13/mo+ | Beginners wanting simple email marketing |
| HubSpot | Free CRM, paid around $20/mo+ | Teams wanting an all-in-one CRM and marketing suite |
| Brevo | Free plan, paid around $9/mo+ | Budget-conscious teams needing email plus SMS |
ActiveCampaign: company snapshot
Quick reference details about ActiveCampaign as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2003 |
| Employees | ~850 (estimated) |
| Headquarters | Chicago, Illinois |
| Revenue | Not publicly disclosed (estimated ~$290M ARR) |
| Products & services | Cloud-based marketing automation, email marketing, and CRM platform for customer experience automation. |
| Best for | Small to mid-market marketing teams automating email, sales, and customer journeys |
| Website | activecampaign.com |
Stack it with
Pair ActiveCampaign with the rest of a modern B2B stack:
Stripo
Design responsive on-brand emails.
Warmy
Keep campaigns in the inbox.
UpLead
Grow clean, verified lists.
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ActiveCampaign FAQ
Does ActiveCampaign offer a discount?
Yes, annual billing is cheaper than monthly, and there is a 30-day money-back guarantee if you are not satisfied.
How much does ActiveCampaign cost?
Plans start around $15/mo (Starter) and rise to around $49/mo (Plus) and $79/mo (Pro), with custom Enterprise pricing and contact-based scaling. Confirm current pricing on ActiveCampaign.
Is ActiveCampaign worth it?
For teams that need serious automation and a built-in CRM, its depth and high review scores make it worthwhile, though costs grow with contacts and add-ons.
What are the best ActiveCampaign alternatives?
Mailchimp and Brevo are simpler, lower-cost email options, while HubSpot is a heavier all-in-one CRM and marketing alternative.
Where we sourced this page: official ActiveCampaign pricing and product pages, ActiveCampaign listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
