What is Keap?
Keap (formerly Infusionsoft, now a Thryv brand) is an all-in-one CRM and marketing and sales automation platform built for small businesses and solopreneurs, used by more than 200,000 businesses over 20+ years. It combines contact management, a visual drag-and-drop automation builder, email and SMS marketing, landing pages and forms, sales pipeline, appointment scheduling, quotes and invoices, checkout forms and native payments in one subscription. It is best suited to high-ticket service businesses like coaches, consultants and agencies.
Keap pricing (2026)
Keap plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Keap site.
| Plan | Price | Best for |
|---|---|---|
| Keap | $249/mo | All-in-one small business |
Key features
- Visual drag-and-drop automation builder with multi-branch logic and delay timers
- Built-in email and SMS marketing with broadcasts and automated sequences
- CRM with tags, segmentation, lead scoring and per-contact automation history
- Sales tools including pipeline, scheduler, quotes, invoices and native Keap Pay payments
- AI Content and Automation Assistants plus landing pages, forms and native Zapier integration
Who is Keap best for? (pros & cons)
Pros
- True all-in-one that replaces CRM, email, SMS, invoicing and scheduling in one subscription
- Powerful, mature automation engine refined over 20+ years
- Strong support with US-based phone, 24/7 chat and a dedicated success manager
Cons
- Expensive for SMBs at $299/mo plus a required implementation fee
- Steep learning curve given the depth of features
- Limited flexibility and price-creep complaints as you scale
Keap vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| HubSpot | Free CRM, paid from around $15/user/mo | Businesses wanting a free entry point that scales |
| ActiveCampaign | around $15/mo | Strong email and marketing automation at a lower entry price |
| GoHighLevel | around $97/mo | Agencies wanting client sub-accounts and white-labeling |
Keap: company snapshot
Quick reference details about Keap as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2001 |
|---|---|
| Employees | ~220 (estimated) |
| Headquarters | Chandler, Arizona |
| Revenue | Not publicly disclosed (subsidiary of Thryv since 2024) |
| Products & services | CRM with sales and marketing automation, email and text marketing, and e-commerce for small businesses. |
| Best for | Small businesses, service providers, and solopreneurs automating sales and marketing |
| Website | keap.com |
Stack it with
Pair Keap with the rest of a modern B2B stack: