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Keap discount, pricing & review (2026)

CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen)  ·  Updated June 2026

★ 3.9 on G2 (28 reviews)

In short

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses and solopreneurs, used by 200,000+ businesses over 20+ years. It combines CRM, a visual automation builder, email and SMS, scheduling, invoicing and payments in one subscription. There is a 14-day free trial but no free plan, with pricing from around $249/mo billed annually. The deal angle is replacing a fragmented stack with one mature automation platform.

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What is Keap?

Keap (formerly Infusionsoft, now a Thryv brand) is an all-in-one CRM and marketing and sales automation platform built for small businesses and solopreneurs, used by more than 200,000 businesses over 20+ years. It combines contact management, a visual drag-and-drop automation builder, email and SMS marketing, landing pages and forms, sales pipeline, appointment scheduling, quotes and invoices, checkout forms and native payments in one subscription. It is best suited to high-ticket service businesses like coaches, consultants and agencies.

Keap pricing (2026)

Keap plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Keap site.

PlanPriceBest for
Keap$249/moAll-in-one small business

Key features

  • Visual drag-and-drop automation builder with multi-branch logic and delay timers
  • Built-in email and SMS marketing with broadcasts and automated sequences
  • CRM with tags, segmentation, lead scoring and per-contact automation history
  • Sales tools including pipeline, scheduler, quotes, invoices and native Keap Pay payments
  • AI Content and Automation Assistants plus landing pages, forms and native Zapier integration

Who is Keap best for? (pros & cons)

Pros

  • True all-in-one that replaces CRM, email, SMS, invoicing and scheduling in one subscription
  • Powerful, mature automation engine refined over 20+ years
  • Strong support with US-based phone, 24/7 chat and a dedicated success manager

Cons

  • Expensive for SMBs at $299/mo plus a required implementation fee
  • Steep learning curve given the depth of features
  • Limited flexibility and price-creep complaints as you scale

Keap vs alternatives

ToolStarting priceBest for
HubSpotFree CRM, paid from around $15/user/moBusinesses wanting a free entry point that scales
ActiveCampaignaround $15/moStrong email and marketing automation at a lower entry price
GoHighLevelaround $97/moAgencies wanting client sub-accounts and white-labeling

Keap: company snapshot

Quick reference details about Keap as a company. Figures marked estimated are third-party approximations and may change.

Founded2001
Employees~220 (estimated)
HeadquartersChandler, Arizona
RevenueNot publicly disclosed (subsidiary of Thryv since 2024)
Products & servicesCRM with sales and marketing automation, email and text marketing, and e-commerce for small businesses.
Best forSmall businesses, service providers, and solopreneurs automating sales and marketing
Websitekeap.com

Stack it with

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Keap FAQ

Is there a Keap discount?

Yes. Annual billing drops the price from $299/mo to around $249/mo, and there is a 14-day free trial.

How much does Keap cost?

There is no free plan, only a trial. The single plan is around $249/mo billed annually or $299/mo monthly, plus a mandatory onboarding fee from around $500. Confirm current pricing on Keap.

Is Keap worth it?

For high-ticket small businesses wanting one mature all-in-one platform, yes. The price and learning curve make it a poor fit for budget-conscious or very small operations.

What are the best Keap alternatives?

HubSpot for a free starting point, ActiveCampaign for affordable email automation, and GoHighLevel for agencies.

Affiliate disclosure: Hacking Demand may earn a commission when you start Keap through our link, at no extra cost to you. This review reflects independent research and publicly available information.
Accuracy note: We do our best to present the most accurate information possible, but things move fast. Products evolve, and pricing and features change with them. Always confirm the current details on the official Keap site before purchasing.

Where we sourced this page: official Keap pricing and product pages, Keap listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals