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MailChimp discount, pricing & review (2026)

CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen)  ·  Updated June 2026

★ 4.3 on G2 (12,976 reviews)

In short

Mailchimp is one of the best-known email marketing platforms, offering campaigns, automations, landing pages, and a basic CRM. It has a free plan (now capped at 250 contacts and 500 monthly sends) plus paid tiers starting around $13/mo. It is popular with beginners and small businesses, though costs climb quickly as your list grows.

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What is MailChimp?

Mailchimp is an email marketing and automation platform owned by Intuit, used for newsletters, customer journeys, signup forms, landing pages, and audience segmentation. It includes a Creative Assistant, AI content tools, and reporting, plus light ecommerce and CRM features. It is widely adopted by small businesses, ecommerce sellers, and nonprofits that want a recognizable, beginner-friendly email tool.

MailChimp pricing (2026)

MailChimp plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official MailChimp site.

PlanPriceBest for
Free$0Up to 250 contacts
Essentials$13/moRegular campaigns
Standard$20/moAutomation & segmentation
Premium$350/moHigh-volume teams

Key features

  • Drag-and-drop email and campaign builder
  • Customer journey and automation builder
  • Landing pages and signup forms
  • Audience segmentation and basic CRM
  • AI Creative Assistant and content tools

Who is MailChimp best for? (pros & cons)

Pros

  • Easy to start with a familiar, polished interface
  • Free plan for very small lists
  • Large template and integration ecosystem

Cons

  • Costs scale steeply as contacts grow
  • Free plan recently tightened to 250 contacts
  • Automation is lighter than dedicated rivals

MailChimp vs alternatives

ToolStarting priceBest for
GetResponsearound $19/moAll-in-one email plus webinars and funnels
BrevoFree or around $9/moVolume-based pricing for growing lists
MailerLiteFree or around $10/moAffordable, clean email for creators

MailChimp: company snapshot

Quick reference details about MailChimp as a company. Figures marked estimated are third-party approximations and may change.

Founded2001
Employees~1,200+ (estimated)
HeadquartersAtlanta, Georgia
RevenueNot publicly disclosed (subsidiary of Intuit since 2021)
Products & servicesEmail marketing and automation platform with CRM, landing pages, and audience tools.
Best forSmall businesses, e-commerce sellers, and marketers running email campaigns
Websitemailchimp.com

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MailChimp FAQ

Does Mailchimp offer a discount?

Yes, annual billing saves roughly 15% versus monthly, and a free tier is available for up to 250 contacts. Confirm current offers on Mailchimp.

How much does Mailchimp cost?

Paid plans start around $13/mo (Essentials) and $20/mo (Standard) at 500 contacts, scaling with list size; Premium starts around $350/mo.

Is Mailchimp worth it?

It is worth it for beginners and small businesses wanting a simple, recognizable tool, but heavy senders often find it pricey at scale.

What are good Mailchimp alternatives?

GetResponse, Brevo, and MailerLite are popular alternatives that can be cheaper or more automation-focused.

Affiliate disclosure: Hacking Demand may earn a commission when you start MailChimp through our link, at no extra cost to you. This review reflects independent research and publicly available information.
Accuracy note: We do our best to present the most accurate information possible, but things move fast. Products evolve, and pricing and features change with them. Always confirm the current details on the official MailChimp site before purchasing.

Where we sourced this page: official MailChimp pricing and product pages, MailChimp listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals