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MailChimp discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.3 on G2 (12,976 reviews)
Mailchimp is one of the best-known email marketing platforms, offering campaigns, automations, landing pages, and a basic CRM. It has a free plan (now capped at 250 contacts and 500 monthly sends) plus paid tiers starting around $13/mo. It is popular with beginners and small businesses, though costs climb quickly as your list grows.
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Claim the best deal →What is MailChimp?
Mailchimp is an email marketing and automation platform owned by Intuit, used for newsletters, customer journeys, signup forms, landing pages, and audience segmentation. It includes a Creative Assistant, AI content tools, and reporting, plus light ecommerce and CRM features. It is widely adopted by small businesses, ecommerce sellers, and nonprofits that want a recognizable, beginner-friendly email tool.
MailChimp pricing (2026)
MailChimp plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official MailChimp site.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 250 contacts |
| Essentials | $13/mo | Regular campaigns |
| Standard | $20/mo | Automation & segmentation |
| Premium | $350/mo | High-volume teams |
Key features
- Drag-and-drop email and campaign builder
- Customer journey and automation builder
- Landing pages and signup forms
- Audience segmentation and basic CRM
- AI Creative Assistant and content tools
Who is MailChimp best for? (pros & cons)
Pros
- Easy to start with a familiar, polished interface
- Free plan for very small lists
- Large template and integration ecosystem
Cons
- Costs scale steeply as contacts grow
- Free plan recently tightened to 250 contacts
- Automation is lighter than dedicated rivals
MailChimp vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| GetResponse | around $19/mo | All-in-one email plus webinars and funnels |
| Brevo | Free or around $9/mo | Volume-based pricing for growing lists |
| MailerLite | Free or around $10/mo | Affordable, clean email for creators |
MailChimp: company snapshot
Quick reference details about MailChimp as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2001 |
| Employees | ~1,200+ (estimated) |
| Headquarters | Atlanta, Georgia |
| Revenue | Not publicly disclosed (subsidiary of Intuit since 2021) |
| Products & services | Email marketing and automation platform with CRM, landing pages, and audience tools. |
| Best for | Small businesses, e-commerce sellers, and marketers running email campaigns |
| Website | mailchimp.com |
Stack it with
Pair MailChimp with the rest of a modern B2B stack:
Stripo
Design responsive on-brand emails.
Warmy
Keep campaigns in the inbox.
UpLead
Grow clean, verified lists.
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MailChimp FAQ
Does Mailchimp offer a discount?
Yes, annual billing saves roughly 15% versus monthly, and a free tier is available for up to 250 contacts. Confirm current offers on Mailchimp.
How much does Mailchimp cost?
Paid plans start around $13/mo (Essentials) and $20/mo (Standard) at 500 contacts, scaling with list size; Premium starts around $350/mo.
Is Mailchimp worth it?
It is worth it for beginners and small businesses wanting a simple, recognizable tool, but heavy senders often find it pricey at scale.
What are good Mailchimp alternatives?
GetResponse, Brevo, and MailerLite are popular alternatives that can be cheaper or more automation-focused.
Where we sourced this page: official MailChimp pricing and product pages, MailChimp listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
