What is Wati.io?

Wati is an official WhatsApp Business Solution Provider that gives businesses a no code way to send bulk WhatsApp broadcasts, build automated chatbots, and handle customer conversations from a shared team inbox. It connects to the WhatsApp Business API without needing a developer. It is popular with ecommerce, education, and support teams that want WhatsApp as a primary channel.

Wati.io pricing (2026)

Wati.io plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Wati.io site.

PlanPriceBest for
Growth$59/moSmall teams (3 users)
Pro$119/moGrowing teams
Business$279/moHigh-volume teams

Key features

  • Bulk WhatsApp broadcast campaigns
  • No code chatbot builder
  • Shared multi agent team inbox
  • Click to WhatsApp ads and CTWA tracking
  • Integrations with Shopify, HubSpot, Zapier, and more

Who is Wati.io best for? (pros & cons)

Pros

  • Affordable entry point for the official WhatsApp Business API
  • No code setup that nontechnical teams can run
  • Strong broadcast and chatbot automation features

Cons

  • Conversation messaging fees and markup stack on top of the subscription
  • User seats are limited on lower tiers and extra seats cost more
  • Advanced features are gated to higher priced plans

Wati.io vs alternatives

ToolStarting priceBest for
TwilioPay as you goDevelopers wanting raw API control
Interaktaround $35/moBudget WhatsApp API for small businesses
Respond.ioaround $79/moOmnichannel messaging across more channels

Wati.io: company snapshot

Quick reference details about Wati.io as a company. Figures marked estimated are third-party approximations and may change.

Founded2019
Employees~156 (estimated)
HeadquartersHong Kong
RevenueNot publicly disclosed (estimate ~$9.6M ARR)
Products & servicesNo-code conversational customer engagement platform built on the WhatsApp Business API for support, marketing, and sales automation.
Best forCustomer support, marketing, and sales teams at SMBs and D2C/e-commerce businesses
Websitewati.io

Stack it with

Pair Wati.io with the rest of a modern B2B stack: