What is Wati.io?
Wati is an official WhatsApp Business Solution Provider that gives businesses a no code way to send bulk WhatsApp broadcasts, build automated chatbots, and handle customer conversations from a shared team inbox. It connects to the WhatsApp Business API without needing a developer. It is popular with ecommerce, education, and support teams that want WhatsApp as a primary channel.
Wati.io pricing (2026)
Wati.io plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Wati.io site.
| Plan | Price | Best for |
|---|---|---|
| Growth | $59/mo | Small teams (3 users) |
| Pro | $119/mo | Growing teams |
| Business | $279/mo | High-volume teams |
Key features
- Bulk WhatsApp broadcast campaigns
- No code chatbot builder
- Shared multi agent team inbox
- Click to WhatsApp ads and CTWA tracking
- Integrations with Shopify, HubSpot, Zapier, and more
Who is Wati.io best for? (pros & cons)
Pros
- Affordable entry point for the official WhatsApp Business API
- No code setup that nontechnical teams can run
- Strong broadcast and chatbot automation features
Cons
- Conversation messaging fees and markup stack on top of the subscription
- User seats are limited on lower tiers and extra seats cost more
- Advanced features are gated to higher priced plans
Wati.io vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Twilio | Pay as you go | Developers wanting raw API control |
| Interakt | around $35/mo | Budget WhatsApp API for small businesses |
| Respond.io | around $79/mo | Omnichannel messaging across more channels |
Wati.io: company snapshot
Quick reference details about Wati.io as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2019 |
|---|---|
| Employees | ~156 (estimated) |
| Headquarters | Hong Kong |
| Revenue | Not publicly disclosed (estimate ~$9.6M ARR) |
| Products & services | No-code conversational customer engagement platform built on the WhatsApp Business API for support, marketing, and sales automation. |
| Best for | Customer support, marketing, and sales teams at SMBs and D2C/e-commerce businesses |
| Website | wati.io |
Stack it with
Pair Wati.io with the rest of a modern B2B stack: