Sales / THE TOOLKIT

Woodpecker discount, pricing & review (2026)

Woodpecker is a cold email outreach platform for B2B sales teams, lead-gen agencies, and recruiters that automates personalized email sequences while protecting deliverability with free warm-up, inbox rotation, and adaptive sending. Pricing is usage-based on contacted prospects (from $35/mo billed monthly or $280/yr billed annually for 500 prospects), so your cost scales with volume. It includes unlimited email accounts and team members for free, with paid add-ons for LinkedIn outreach, Lead Finder credits, and an agency panel. A 14-day free trial is available.

★ 4.5 on G2 (104 reviews)Reviewed by Charles Summers · Updated October 2026

Partner links on this page may earn Hacking Demand a commission, at no extra cost to you. Final pricing and terms are set by Woodpecker.

OPTION 1

Start for free

Woodpecker offers a 14-day free trial (or up to 100 cold emails) with full feature access and no credit card required.

Get started for free ↗

OPTION 2

Get a free blueprint

Answer a few questions and get a free plan for the agents, builds and steps that get results from Woodpecker faster.

Build my free blueprint →

What is Woodpecker?

Woodpecker is an outbound automation tool focused on cold email deliverability and multichannel sequences. You connect your mailboxes, warm them up, find or import B2B contacts, then run condition-based campaigns with A/B testing, snippets, and spintax personalization. Unlike seat-based rivals, Woodpecker charges by the number of contacted prospects per month and bundles unlimited email accounts and team members. It adds optional LinkedIn outreach automation, a Lead Finder database, an agency panel, and integrations with HubSpot, Pipedrive, Clay, Zapier, and an API and MCP server.

Woodpecker pricing (2026)

Woodpecker plans and pricing, verified October 2026, are below. Pricing can change, so confirm the latest on the official Woodpecker site. Pricing is set by contacted prospects per month. The entry tier (500 prospects) is $35/mo billed monthly or $280/yr billed annually, and the price per prospect drops at higher tiers.

Plan	Price	Best for
Free trial	$0	14 days / 100 emails
500 contacted prospects	$35/mo billed monthly, or $280/yr billed annually	Getting started
2,000 contacted prospects	$67/mo billed monthly, or $536/yr billed annually	Regular outbound
10,000 contacted prospects	$188/mo billed monthly, or $1,504/yr billed annually	High volume
LinkedIn add-on	$29/mo	Per LinkedIn account

Key features

Cold email sequencing with condition-based campaigns, workflows, and A/B testing (up to 5 versions)
Deliverability suite: free warm-up, inbox rotation, adaptive sending, and deliverability monitoring
Built-in Lead Finder for B2B contacts plus free catch-all email verification
Personalization with snippets, spintax, send-in-prospect-timezone, and an AI email writer
Add-on LinkedIn outreach automation plus integrations (HubSpot, Pipedrive, Clay, Zapier, API and MCP)

Who is Woodpecker best for? (pros & cons)

Pros

Strong, deliverability-first feature set with free warm-up and inbox rotation built in
Unlimited email accounts and team members included, which is generous versus seat-based rivals
Usage-based pricing scales cleanly from solo sender to high-volume agency

Cons

Billing by contacted prospects can get confusing and costly as volume and re-adds grow
Many capabilities (LinkedIn, API and integrations, agency panel, extra warm-ups) are paid add-ons that stack up
The enterprise tier and heavy add-on usage can become expensive at scale

Woodpecker vs alternatives

Tool	Starting price	Best for
Instantly	Around $37/mo and up	High-volume cold email with unlimited inboxes
Smartlead	Around $39/mo and up	Cold email at scale with unlimited warmups and agency features
lemlist	Around $55/user/mo and up	Multichannel outreach with strong personalization

Woodpecker: company snapshot

Quick reference details about Woodpecker as a company. Figures marked estimated are third-party approximations and may change.

Founded	2015
Employees	90-150 (estimated)
Headquarters	Wroclaw, Poland
Revenue	Not publicly disclosed
Products & services	Cold email and LinkedIn outreach tool with deliverability protection, follow-up automation, and reply detection.
Best for	Sales teams, agencies, and B2B outbound marketers running personalized outreach
Website	woodpecker.co

Stack it with

Pair Woodpecker with the rest of a modern B2B stack:

Verified dataUpLeadVerified contacts to fuel outreach.DeliverabilityWarmyProtect sender reputation.CRMCloseManage deals and pipeline.

FREE BLUEPRINT

Plan the system around Woodpecker.

A tool pays off when it is part of a working system. Answer a few questions and get a free blueprint: the agents, builds and steps that get results from Woodpecker faster.

Build my free blueprint ↗

Sales

Need the setup handled?

A good tool earns its place when it is connected to a working system. Explore what we build, or talk through your requirements with an operator.

See what we build ↗

Woodpecker FAQ

Good questions.
Straight answers.

Does Woodpecker offer a discount?

Yes. Annual billing saves about 33 percent, and the contacted-prospects rate carries a 25 percent discount on the slider versus the base rate.

How much does Woodpecker cost?

It is usage-based. The entry tier of 500 contacted prospects costs $35/mo billed monthly ($7.00 per 100) or $280/yr billed annually (about $4.67 per 100). Higher tiers cost $67/mo for 2,000 and $188/mo for 10,000 billed monthly, plus optional add-ons like LinkedIn ($29/mo per account) and the agency panel ($27/mo per client).

Is Woodpecker worth it?

For teams running consistent cold-email outbound, its deliverability tools, free warm-up, and unlimited inboxes make it a strong value. If you barely send, the per-prospect model may cost more than flat-rate rivals.

What are the best Woodpecker alternatives?

Common alternatives are Instantly and Smartlead for high-volume cold email with unlimited inboxes, and lemlist for multichannel outreach with deep personalization.

Affiliate disclosure: Hacking Demand may earn a commission when you start Woodpecker through our link, at no extra cost to you. This review reflects independent research and publicly available information.

Accuracy note: We do our best to present the most accurate information possible, but things move fast. Products evolve, and pricing and features change with them. Always confirm the current details on the official Woodpecker site before purchasing.

Where we sourced this page: official Woodpecker pricing and product pages, Woodpecker listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated October 2026.

Every good build
starts with a conversation.

New builds, remodels, and additions, powered by AI. Let’s plan the work.

Let’s build demand ↗