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Woodpecker discount, pricing & review (2026)
CS Reviewed by Charles Summers, founder of Hacking Demand (12+ years in B2B SaaS demand gen) · Updated June 2026
★ 4.5 on G2 (104 reviews)
Woodpecker is a cold email outreach platform for B2B sales teams, lead-gen agencies, and recruiters that automates personalized email sequences while protecting deliverability with free warm-up, inbox rotation, and adaptive sending. Pricing is usage-based on contacted prospects (roughly $4.80 per 100 contacted prospects), so your monthly cost scales with volume. It includes unlimited email accounts and team members for free, with paid add-ons for LinkedIn outreach, Lead Finder credits, and an agency panel. A 14-day free trial is available.
Woodpecker offers a 14-day free trial (or up to 100 cold emails) with full feature access and no credit card required.
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Claim the best deal →What is Woodpecker?
Woodpecker is an outbound automation tool focused on cold email deliverability and multichannel sequences. You connect your mailboxes, warm them up, find or import B2B contacts, then run condition-based campaigns with A/B testing, snippets, and spintax personalization. Unlike seat-based rivals, Woodpecker charges by the number of contacted prospects per month and bundles unlimited email accounts and team members. It adds optional LinkedIn outreach automation, a Lead Finder database, an agency panel, and integrations with HubSpot, Pipedrive, Clay, Zapier, and an API and MCP server.
Woodpecker pricing (2026)
Woodpecker plans and pricing, verified June 2026, are below. Pricing can change, so confirm the latest on the official Woodpecker site.
| Plan | Price | Best for |
|---|---|---|
| Free trial | $0 | 14 days / 100 emails |
| Per usage | $4.80/100 prospects | Scales with prospects |
| LinkedIn add-on | $29/mo | Per LinkedIn account |
Key features
- Cold email sequencing with condition-based campaigns, workflows, and A/B testing (up to 5 versions)
- Deliverability suite: free warm-up, inbox rotation, adaptive sending, and deliverability monitoring
- Built-in Lead Finder for B2B contacts plus free catch-all email verification
- Personalization with snippets, spintax, send-in-prospect-timezone, and an AI email writer
- Add-on LinkedIn outreach automation plus integrations (HubSpot, Pipedrive, Clay, Zapier, API and MCP)
Who is Woodpecker best for? (pros & cons)
Pros
- Strong, deliverability-first feature set with free warm-up and inbox rotation built in
- Unlimited email accounts and team members included, which is generous versus seat-based rivals
- Usage-based pricing scales cleanly from solo sender to high-volume agency
Cons
- Billing by contacted prospects can get confusing and costly as volume and re-adds grow
- Many capabilities (LinkedIn, API and integrations, agency panel, extra warm-ups) are paid add-ons that stack up
- The enterprise tier and heavy add-on usage can become expensive at scale
Woodpecker vs alternatives
| Tool | Starting price | Best for |
|---|---|---|
| Instantly | Around $37/mo and up | High-volume cold email with unlimited inboxes |
| Smartlead | Around $39/mo and up | Cold email at scale with unlimited warmups and agency features |
| lemlist | Around $55/user/mo and up | Multichannel outreach with strong personalization |
Woodpecker: company snapshot
Quick reference details about Woodpecker as a company. Figures marked estimated are third-party approximations and may change.
| Founded | 2015 |
| Employees | 90-150 (estimated) |
| Headquarters | Wroclaw, Poland |
| Revenue | Not publicly disclosed |
| Products & services | Cold email and LinkedIn outreach tool with deliverability protection, follow-up automation, and reply detection. |
| Best for | Sales teams, agencies, and B2B outbound marketers running personalized outreach |
| Website | woodpecker.co |
Stack it with
Pair Woodpecker with the rest of a modern B2B stack:
UpLead
Verified contacts to fuel outreach.
Warmy
Protect sender reputation.
Close
Manage deals and pipeline.
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Woodpecker FAQ
Does Woodpecker offer a discount?
Yes. Annual billing saves about 33 percent, and the contacted-prospects rate carries a 25 percent discount on the slider versus the base rate.
How much does Woodpecker cost?
It is usage-based, roughly $4.80 per 100 contacted prospects. Entry plans land around $29 per month, scaling to roughly $84 and $188 per month at higher volumes, plus optional add-ons like LinkedIn ($29/mo per account) and the agency panel ($27/mo per client).
Is Woodpecker worth it?
For teams running consistent cold-email outbound, its deliverability tools, free warm-up, and unlimited inboxes make it a strong value. If you barely send, the per-prospect model may cost more than flat-rate rivals.
What are the best Woodpecker alternatives?
Common alternatives are Instantly and Smartlead for high-volume cold email with unlimited inboxes, and lemlist for multichannel outreach with deep personalization.
Where we sourced this page: official Woodpecker pricing and product pages, Woodpecker listings on review platforms such as G2 and Capterra, and partner-provided materials and offer sheets. Last updated June 2026. « Back to all B2B tool deals
