Toggl 2.0: What Happened to Toggl Track?

Toggl Track is now Toggl. On September 15, 2026, the company behind the 20 year old time tracker announced Toggl 2.0, a relaunch that folds time tracking, capacity planning, and profitability reporting into one product, adds an AI layer called Toggl AI, and ships a full visual rebrand. Toggl Track is not shutting down: there is no sunset date, existing users see no forced changes, and teams can move their data over whenever they are ready.

Here is what actually changed, what stays the same, and what existing Toggl Track users should check before migrating. Everything below was verified against Toggl's announcement, documentation, and published pricing on September 21, 2026.

What did Toggl announce?

The relaunch repositions Toggl from a timer into what the company calls time intelligence: the hours teams already log become the input for capacity, profitability, and planning answers in real time. In practice that means planned versus actual views that surface budget drift early, a live capacity view showing who is overbooked while automatically accounting for time off and holidays, and project dashboards covering billable versus non billable hours and estimate versus actual performance, with no spreadsheet exports.

Founder and CEO Alari Aho framed the launch as the product finally answering the three questions services teams keep asking: can we take this on, are we making money on it, and what should we do differently next time.

The anti surveillance stance that built Toggl's reputation is unchanged. No screenshots, no keystroke logging, no webcam monitoring. That matters more than it sounds, because time data only feeds useful intelligence if the whole team actually tracks, and teams do not track honestly into tools they resent.

Is Toggl Track going away?

No. Toggl's pricing page now carries a banner stating that Toggl Track and Toggl Plan "remain available and supported for existing users", and the announcement is explicit that no sunset date is attached to the original product. Existing customers keep logging in to Track as usual and can migrate whenever they choose.

So this is a rebrand plus a parallel product, not a forced migration, which is the part most existing users will care about.

What is Toggl AI?

Toggl AI is the intelligence layer at the center of the relaunch, currently in beta. Instead of building a report, you ask a question in plain language, for example why a project went over budget, and get an answer pointing to the specific week or task where hours spiked. It can also act on your behalf inside the workspace: log time, create a project, and similar actions. Forecasts sharpen as you track, because every finished project feeds the next estimate.

One detail stands out for B2B teams: Toggl now ships an MCP server and CLI, so you can connect your time data to AI assistants like Claude and track time straight from a terminal. Time tracking tools rarely meet agentic workflows this directly, and it fits the pattern we covered when Zoom rebuilt its revenue tools into an AI platform: established tools are repositioning years of historical data as the moat, with AI as the interface.

What changes for existing Toggl Track users?

Two changes are worth flagging. The new free plan covers up to 3 users, smaller than the 5 user free plan Toggl Track was known for, so free teams of 4 or 5 are better off staying on Track for now, which Toggl explicitly allows. And annual Premium now lists at $16 per user per month, below the $18 Track Premium price, while monthly billing runs higher on every tier. Current plan details are on our Toggl listing.

Why this matters for agencies and B2B teams

If you run client work, the practical wins are margin drift caught mid project instead of at the retro, and scoping answered with evidence instead of memory. Time data is the one dataset agencies, consultancies, and dev shops already collect that almost none of them use for decisions, and Toggl is betting its next decade on changing that.

It also slots into a modern ops stack cleanly: pair it with a CRM like Close for pipeline, Fireflies for meeting capture, and n8n to wire the three together. And if your project and CRM data is a mess before it ever reaches a dashboard, no intelligence layer fixes that. That is a process problem, the kind our RevOps cleanup sprint exists for.

Frequently asked questions

What happened to Toggl Track?

Toggl Track was relaunched as Toggl, sometimes called Toggl 2.0, on September 15, 2026. The new product combines time tracking, capacity planning, and profitability reporting, adds the Toggl AI assistant, and carries a refreshed brand. Toggl Track itself remains available and supported.

Is Toggl Track going away?

No. Toggl states there is no sunset date for Toggl Track, existing customers see no forced changes, and both Toggl Track and Toggl Plan remain supported. Users can migrate their data to the new Toggl whenever they are ready.

What is Toggl AI?

Toggl AI is a beta intelligence layer inside the new Toggl. It answers plain language questions about workspace data, such as why a project went over budget, and can take actions like logging time or creating a project. Toggl also offers an MCP server so AI assistants like Claude can connect to it.

How many users does the new Toggl free plan cover?

The new Toggl free plan covers up to 3 users. Toggl Track's free plan covered up to 5 users, so free teams of 4 or 5 can simply stay on Toggl Track, which remains supported.

Do Toggl Track users have to migrate to Toggl 2.0?

No. Migration is optional with no deadline. Existing customers keep using Toggl Track as usual and can move their data over whenever they choose.

Sources: Toggl's September 15, 2026 announcement on GlobeNewswire, plus Toggl's published documentation and pricing pages, checked September 21, 2026.