Webinar-in-a-Box

A done-for-you webinar engine that prints pipeline.

Rising CAC and dead cold outbound are not your fault. Webinars are the highest-trust demand channel left, and running them well is a 40-task, 5-week grind. We built the engine that runs it for you: AI agents on the busywork, senior operators on strategy and the live room. We build in whatever stack you already run, or stand the tools up for you.

330+B2B + B2C webinars produced
1k+Registrations/mo, one program
$23M+Closed-won revenue driven

Which program fits your growth stage?_

Four quick answers. We match you to the right webinar program instantly.

Webinar platform
Marketing email
CRM
Paid channels running

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OUR APPROACH

Our approach to driving revenue_

Webinar-in-a-Box is a monthly webinar program built to be the foundational demand gen program you rally everything else around. It drives volume into the top of the funnel, engages and re-engages prospects, customers, and open opportunities, and gives your team a reason to reach out at the exact moment interest is piqued. That is what turns attention into downstream actions and revenue.

01

Plan the season, up to 12 months out_

We map an annual topic calendar to your ICP and funnel gaps, design the series brand and webinar hub, and book panelists and moderators months in advance, so every episode starts with the hard part already done.

02

Build the foundation_

Everything the engine needs, built in your stack or stood up for you, and yours to keep:

Registration pages built to convert
A branded webinar hub that grows every month
Thank-you pages with down-funnel CTAs and forms
Confirmation, reminder, marketing, and warm-up email programs
Registration-point follow-up sequences, AI-drafted and BDR-style
Event setup in your webinar platform, or we stand one up
Polls, surveys, and CRM sync for attribution
Dashboards that tie every episode to pipeline
03

Run the cycle, every month_

Each episode is a 5-week promotion cycle plus the week after. Around 40 tasks per episode: agents on the grind, senior operators on judgment.

5 weeks outTopic locked, panel confirmed, goals set
4 weeks outPages, emails, and workflows live; promotion begins
2-3 weeks outEmail waves, social, and paid channels layered in
Final weekLast call, session branding, dry run
Live dayModerated show, demo capture, same-day replay
Week afterClips, recap, segmented follow-up, pipeline review

Follow-up starts at registration, not after the show_

The moment someone registers, AI agents and BDR-style sequences start working them. Three reasons that matters:

  1. Interest is highest at registration. Ten years of program data shows a much higher correlation to pipeline when outreach starts the moment someone registers, not weeks later.
  2. A constant stream of worked leads. Registrations arrive across the whole cycle, so sales always has fresh conversations instead of one burst after the event.
  3. No-shows stop being lost revenue. They are already in a conversation, so down-funnel conversion no longer depends on attendance.
The Math

In-house team vs. the agent-run engine_

Hire it in-house

The team you would need for a real webinar program

  • Head of growth$250k/yr
  • Content marketer$100k/yr
  • Webinar producer$60k/yr
  • Ads specialist$90k/yr
  • Tools$12k-$30k/yr
  • Time to first webinar3-6 months
  • $350k-$560k/yearplus hiring risk
VS

Webinar-in-a-Box

Senior operators on strategy, AI agents on the grind

  • Strategy and moderationSenior operators
  • Copy, emails, workflows, assetsAI agents
  • Paid promotionLinkedIn + Taboola, layered when ready
  • ToolsPartner pricing via our marketplace
  • Time to first webinar5 weeks
  • From $60k/yearcancel anytime
Programs

Start small, scale when it works_

Every program is month to month. No lock-in: if it stops working, you stop paying.

Two ways to start
Start here

Single-webinar pilot_

One full 5-week cycle, one live webinar, everything included: topic, landing page, emails, promotion, moderation, and follow-up. Prove the channel before committing to a program. Credited toward your first program month if you continue.

$5kone time
Scope a pilot →
Train your team

Webinar Bootcamp_

We build the system with your team and coach them through their first two cycles: the checklist, the templates, the email ladders, the registration-point follow-up sequences. You own the playbook and run it in-house.

$7.5kone time
Ask about training →

Startup_

$5k/month

The lean version for early-stage teams: our engine, your voice.

  • One webinar every other month, full agent-run cycle
  • Agents build everything: landing page, emails, workflows, promo
  • You host, we produce, coach, and QA
  • Async strategy (Slack and email) with a monthly review call
  • Email and organic promotion (paid optional, billed at cost)
Start with a scope call

Bootstrap_

$10k/month

Done-for-you: we produce and moderate, you show up.

  • One professionally produced webinar every month
  • We moderate and run the room
  • Bi-weekly strategy calls: GTM, ICP, messaging, funnels
  • Growth roadmap and systems playbook
Start with a scope call
MOST POPULAR

Growth_

$15k/month

For teams ready to build consistent, predictable pipeline.

  • One professionally produced webinar every month
  • Weekly strategy calls and growth execution
  • Built to reach 1,000 registrations and 200-300 attendees per webinar
  • Compounding on-demand library and partner network
Start with a scope call

Need aggressive multi-channel scale with tools and ad management included? Ask about a custom Scale program on the call.

Case Study

Inside a real engine: SafetyWing_

We built SafetyWing’s webinar program end to end and have run it for 75+ episodes: the webinar hub, Zuddl production, HubSpot campaigns and automation, the reminder and follow-up email ladders, panelist sourcing, and the on-demand library. Every episode is a monthly expert panel, and every replay keeps generating registrations. We even engineered a registration multiplier: episodes are pre-approved for SHRM professional development credits, so the audience earns certification hours for attending.

#76Building global team infrastructure that actually works#75What HR can do about rising healthcare costs#74AI in HR for global teams: what’s actually working in 2026#72Global employee benefits in 2026: offer, skip, fix#702026 HR tech stack blueprint
145 → 1,000+Registrations per month

145 in month 1, 680+ by month 6, 1,000+ by month 8. The engine compounds.

10-15Opportunities per webinar

Plus 20-40 CTA conversions per episode once the system matures.

$100k+Monthly pipeline by month 6

3-5 closed deals per month once fully ramped.

PDF
Free download · PDF · No sales call
The B2B Webinar Playbook
The 4-week promotion calendar, email sequences, run-of-show, and benchmarks from 330+ webinars, free.
Download free →

Related marketplace deals for your webinar stack: HubSpot, UpLead, Apollo, Instantly, Smartlead, lemlist, ActiveCampaign, Brevo, Snov.io, Demio, or all 100+ deals.

REAL NUMBERS

An enterprise turnaround, month by month_

A data-services enterprise came to us averaging 191 registrations and 2 qualified conversations per webinar. Same company, same product, new system:

191
Before2 qualified
494
Month 19 qualified, 3 wins
581
Month 2, paid social added9 qualified, 4 wins
892
Month 3, paid content added15 qualified, 6 wins
Off-month
Month 4, no live eventre-engagement sprint
712
Month 514 qualified, 6 wins

Registrations per webinar. The jump from 191 to 494 happened before any ad spend: rebuilt funnels, registration-point follow-up, and demo capture at registration did it. Paid channels multiplied a working system; they did not fix a broken one.

FAQ

Webinar-in-a-Box, answered_

How much does Webinar-in-a-Box cost?

Start with a $5k single-webinar pilot (credited toward your first month if you continue), then pick a program: Startup at $5k per month (agents build everything, you host), Bootstrap at $10k per month (we produce and moderate), or Growth at $15k per month (monthly webinars, our most popular). Custom Scale programs with ads and tools included are available on request. Prefer to run it in-house? The $7.5k Webinar Bootcamp trains your team on the full system.

What results should we expect, and how fast?

Using a real client trajectory: 145 registrations in month 1, 680+ by month 6, 1,000+ by month 8, with 10-15 opportunities per webinar and $100k+ monthly pipeline by month 6 once the system matures. Early months are about validating topics and building the audience; the engine compounds from there.

Who does the work, agents or people?

Both, on purpose. AI agents handle the grind: landing page and email copy, registration workflows, reminder ladders, social drafts, recording processing, and CRM data sync. Senior operators own strategy, panelist relationships, LinkedIn Ads, and live moderation.

Do we need a paid ads budget to start?

No. You can start on email, partners, and organic distribution, then layer in $2k-$5k per month of paid once topics and ICP are validated. When we add paid we do it deliberately: one enterprise client added LinkedIn Ads at $52 per registration in month 2 and Taboola at $13 per registration in month 3.

What if we have no marketing stack yet?

We can stand it up for you: HubSpot (CRM, email, landing pages), the webinar platform (Zuddl or Zoom), and the discount marketplace gets you partner pricing on the tools involved.

What stack do you run it on?

Your HubSpot is the hub: campaigns, workflows, forms, and reporting live in your portal. Events run on Zuddl or Zoom, promotion runs on email, LinkedIn Ads, Taboola, social, and partner channels.

We already run webinars. Why switch?

Most teams run webinars as one-off events with a single invite email. This is a compounding series: episode format, partner distribution, paid amplification, an on-demand library, and a sales follow-up loop. One enterprise client went from 191 registrations and 2 qualified deals per webinar to 892 registrations and 15 qualified deals within three months of the rebuild.

Can we see a live example?

Yes. SafetyWing’s webinar hub is public: 75+ episodes, monthly expert panels, and a full on-demand library, all built and run by us.

Ready for a webinar engine that runs itself?

Free scope call: your ICP, topic angles, and the right program tier, mapped by a senior operator.

Scope my engine →