Lusha Pricing 2026: What It Really Costs Per Credit
Lusha pricing in 2026: the Free plan is $0 with 40 credits a month, Starter is $49.90 per month, Pro is $69.90, and Premium is $399.90 on monthly billing. Annual billing currently cuts those prices 25 to 35% in Lusha's Summer Sale: Starter drops to $37.45 a month, Pro to $48.95, and Premium to $259.95. Those are the sticker prices, verified on Lusha's pricing page on August 11, 2026. The number that actually matters is what you pay per credit, and it swings almost 40% depending on how you buy. Here is the full math.
What are Lusha's plans and prices in 2026?
| Plan | Monthly billing | Annual billing (Summer Sale) | Credits | Seats |
|---|---|---|---|---|
| Free | $0 | $0 | 40 per month | 1 |
| Starter | $49.90/mo | $37.45/mo (25% off) | 400/mo or 4,800/yr | 1 |
| Pro | $69.90/mo | $48.95/mo (30% off) | 600/mo or 7,200/yr | 2 |
| Premium | $399.90/mo | $259.95/mo (35% off) | 3,400/mo or 40,800/yr | 5 |
| Scale | Custom | Custom | Custom, 50%+ off per credit | Custom |
Two mechanics matter before you compare plans. On monthly billing, unused credits roll over up to 2x your monthly cap. On annual billing there is no rollover question at all: the full year of credits lands upfront. The pricing page also runs on a credit slider, so any paid tier can carry more credits (up to 120,000+ per year) and the price scales with the volume. Seats work the same way: Pro includes 2 and Premium includes 5, with paid add-ons above that.
What does a Lusha credit actually cost?
This is the number the pricing page does not print, so we did the division:
| Plan and billing | Annualized price | Credits per year | Effective cost per credit |
|---|---|---|---|
| Starter, monthly | $598.80 | 4,800 | ~$0.125 |
| Pro, monthly | $838.80 | 7,200 | ~$0.117 |
| Premium, monthly | $4,798.80 | 40,800 | ~$0.118 |
| Starter, annual | $449.40 | 4,800 | ~$0.094 |
| Pro, annual | $587.40 | 7,200 | ~$0.082 |
| Premium, annual | $3,119.40 | 40,800 | ~$0.076 |
The takeaway is blunt: upgrading tiers on monthly billing barely moves your per-credit cost. Almost all of the real discount lives in the annual toggle, where Premium works out roughly 39% cheaper per credit than monthly Starter. If your team burns credits predictably, annual billing is the whole game, and past 120K credits the Scale tier advertises 50%+ off the per-credit price on top of that.
Which Lusha plan should you pick?
Feature gates decide the tier more than credit math does. API access, CSV enrichment, signals, and webhooks start at Pro. Team management, credit allocation, and API Advanced start at Premium. SSO, advanced compliance, and a dedicated success team are Scale-only. Starter adds lookalikes, bulk enrichment, the AI assistant, and 5 buying intent topics, and even Free includes verified emails and phones, sequences, and call recordings with AI insights. Practically: a solo SDR or founder should take Starter on annual, a small team that wants API and signals lands on Pro, and a 5-plus seat team that needs to control who spends credits needs Premium.
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How does Lusha pricing compare to ZoomInfo, Apollo, and the rest?
Lusha's advantage is that the numbers are public and self-serve, with a real free tier. ZoomInfo runs on negotiated contracts and is mid-pivot to consumption pricing, which we broke down in ZoomInfo's consumption pricing shift. For a head-to-head on data tools, see Apollo vs ZoomInfo vs UpLead, and if you want to test before buying anything, our free trial and free plan table for 12 sales tools covers the trial windows. Current deals on the alternatives live on our Apollo, ZoomInfo, and UpLead listings.
Frequently asked questions
How much does Lusha cost in 2026?
Free is $0 with 40 credits a month. On monthly billing, Starter is $49.90, Pro is $69.90, and Premium is $399.90 per month. On annual billing with the current Summer Sale, Starter is $37.45, Pro is $48.95, and Premium is $259.95 per month. Scale is custom-quoted.
Is Lusha free?
Yes. The Free plan includes 40 credits a month and 1 seat with no credit card required, and it includes verified emails and phones, filters, email sequences, and call recordings with AI insights.
Do Lusha credits roll over?
On monthly billing, unused credits roll over up to 2x your monthly cap. On annual billing, the full year of credits is granted upfront, so there is nothing to roll over.
What is the cheapest way to buy Lusha?
Annual billing. Per credit, annual plans work out to roughly $0.076 to $0.094 versus $0.117 to $0.125 on monthly billing, and the Summer Sale discount of 25 to 35% is on annual plans at the time of writing.
How many seats come with each Lusha plan?
Free and Starter include 1 seat, Pro includes 2, Premium includes 5, and Scale is custom. Extra seats can be added on paid tiers.
Testing data tools for an outbound build? This math is the kind of thing we run for clients when we build an AI SDR prospecting engine. All pricing above was verified on Lusha's site on August 11, 2026; if you are reading this later, check the Lusha deal listing for what is current.
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