B2B demand generation, decoded

Google Keeps Its Ad Tech Monopoly: What B2B Advertisers Should Do Now

Judge Brinkema rejected the Google ad tech breakup on September 2. What the behavioral remedies actually change and what B2B...

Sep 4, 2026, 9:06:58 AM

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ChatGPT Ads Just Hit a $1 Billion Run Rate. Here Is the B2B Playbook

ChatGPT Ads passed a $1 billion run rate in under 200 days and self-serve buying just opened in Europe and India. What B2B demand...

Sep 3, 2026, 9:07:56 AM

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McKinsey: 32% of Companies Now Build Software Instead of Buying It. The B2B GTM Response.

McKinsey's State of AI 2026 survey: 32% of organizations skipped a software purchase because AI coding agents let them build it...

Sep 2, 2026, 9:09:08 AM

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Cold Calling Beats AI Email 6 to 1. What B2B Teams Should Fix First

New ValueSelling research (Sept 1) finds sellers rate cold calls 6x more effective than AI-written email, 47% vs 8%. What it...

Sep 1, 2026, 6:55:41 PM

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Does Cognism Have a Free Trial in 2026? No. Do This Instead

Cognism does not offer a free trial. Here is how to test the platform for free anyway, plus the B2B data tools that do offer real...

Sep 1, 2026, 9:08:44 AM

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Smartlead Pricing 2026: Plans, Add-Ons and Real Costs

Smartlead pricing for 2026: Base $39, Pro $94, Unlimited Smart $174, Prime $379 per month. What each plan includes, add-on costs,...

Aug 31, 2026, 9:39:42 AM

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Saleshandy Pricing 2026: Plans, Credits, and Real Costs

Saleshandy pricing in 2026: Starter $34, Pro $76, Scale $149 per month billed annually. What credits, add-ons, and unlimited...

Aug 29, 2026, 9:09:50 AM

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HubSpot Breeze Implementation Cost in 2026

HubSpot Breeze pricing in 2026: what licenses you need, how outcome-based credit pricing works, real implementation costs, and...

Aug 28, 2026, 9:07:26 AM

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Cognism Pricing 2026: What It Really Costs

Cognism does not publish prices. Real 2026 contract data shows a median of $36,000 a year. How Standard and Pro tiers, credits,...

Aug 27, 2026, 9:19:16 AM

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MailerLite Discount Code GOLITE50: 50% Off Until Sep 24

MailerLite's GOLITE50 code takes 50% off your first month of the monthly Comfort or Power plan, Aug 25 to Sep 24, 2026. Who...

Aug 26, 2026, 8:33:43 AM

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Riverside Free Plan: What You Actually Get in 2026

Riverside's free plan is free forever: unlimited 720p recording for up to 10 people, AI editing, and Magic Clips. The real...

Aug 24, 2026, 9:09:55 AM

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Warmly Alternatives After the HubSpot Acquisition: What Users Should Do

HubSpot is acquiring Warmly. Nothing changes for customers yet, but if you want a standalone visitor ID tool, compare RB2B,...

Aug 18, 2026, 9:24:27 AM

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How to Advertise in ChatGPT Right Now: A B2B Marketer's Guide

Yes, you can advertise in ChatGPT today. The three ways in, what CPC bidding costs, how context hints replace keywords, and what...

Aug 17, 2026, 1:30:32 PM

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B2B Sales Tool Discounts: What You Can Actually Get in 2026

We checked 6 vendor pricing pages in August 2026. Annual billing saves 17 to 31 percent at Reply.io, Saleshandy, lemlist and...

Aug 12, 2026, 9:11:49 AM

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Lusha Pricing 2026: What It Really Costs Per Credit

Lusha pricing in 2026: Free $0, Starter $49.90, Pro $69.90, Premium $399.90 per month, and what each credit really costs on...

Aug 12, 2026, 9:09:33 AM

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