Oct 22, 2026Braze Alternatives: Where Marketers Go After the $5.66B Salesforce Deal
Salesforce is buying Braze for $5.66 billion. The best Braze alternatives for 2026, from Iterable and OneSignal to Brevo and...
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Acquisitions, layoffs and market news
Acquisitions, layoffs and shake-ups, and what customers should do next.
Articles
Oct 22, 2026
Oct 21, 2026Salesforce Is Buying Braze for $5.66 Billion. Here Is What Braze Customers Should Do
Salesforce is buying Braze for $5.66B in cash, closing as late as fiscal 2028. What it means for Braze customers, plus the...
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Oct 19, 2026Is HubSpot in Trouble? A 2026 Reality Check
HubSpot cut 660 jobs, took a Barclays downgrade, and changed seat and credit pricing in one month. Here is what is actually wrong...
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Oct 13, 2026Salesforce Acquires Loops: What It Means for Tableau and GTM Teams
Salesforce is acquiring Loops, the AI analytics startup behind Scout, to make Tableau agentic. Deal timeline, open questions, and...
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Oct 12, 2026Barclays Downgraded HubSpot Over AI: What It Means for Customers
Barclays cut HubSpot to Equal Weight on October 12, 2026, citing slow AI payoff and longer sales cycles. What the downgrade means...
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Oct 7, 2026Cowork Local Tasks Deprecated: Now What?
Claude says Cowork tasks that run only on this computer are being deprecated. What changed October 6, what still runs locally,...
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Oct 6, 2026HubSpot Layoffs 2026: What the 7% Restructuring Means for Customers
HubSpot is cutting about 7% of its workforce, nearly 660 roles. A HubSpot partner breaks down why, what changes for customers,...
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Oct 2, 2026ZoomInfo Agent Teams: The DoubleO.ai Play
ZoomInfo Agent Teams runs multi-step GTM plays inside GTM Studio at no extra cost after the DoubleO.ai acquisition. What it does...
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Oct 1, 2026Salesforce Buys Listen Labs: What B2B Teams Should Know
Salesforce signed a definitive agreement to acquire Listen Labs on September 29, 2026. Terms undisclosed, about $2 billion...
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Sep 16, 2026What 68,000 AI Answers Reveal About AI Visibility (and How to Buy an AEO Tool)
NP Digital analyzed 68,000+ AI answers and Azoma published AEO tool buying criteria the same day. What the data says about AI...
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Sep 12, 2026Amazon DSP Opens ChatGPT Ads: What Advertisers Need to Know
Amazon DSP advertisers can now extend campaigns into ChatGPT Ads. How the US pilot works, CPC and CPM buying, and what B2B demand...
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Sep 11, 2026Salesforce Closes $3.6B Fin Acquisition: What Happens Now
Salesforce completed its $3.6B acquisition of Fin (formerly Intercom) on Sept 11, 2026. What it means for Fin customers,...
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Sep 7, 2026SoundHound Completes LivePerson Acquisition: What Customers Should Do Now
SoundHound AI closed its LivePerson acquisition on September 4, 2026. What changes for LivePerson customers, the deal terms, and...
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Sep 5, 2026Adobe Buys Rilo and Shuts It Down: What GTM Teams Should Do Now
Adobe acquired Rilo on September 2, 2026 in an undisclosed licensing and team deal, and Rilo is shutting down. What its 10,000...
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Sep 4, 2026Google Keeps Its Ad Tech Monopoly: What B2B Advertisers Should Do Now
Judge Brinkema rejected the Google ad tech breakup on September 2. What the behavioral remedies actually change and what B2B...
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Sep 3, 2026ChatGPT Ads Just Hit a $1 Billion Run Rate. Here Is the B2B Playbook
ChatGPT Ads passed a $1 billion run rate in under 200 days and self-serve buying just opened in Europe and India. What B2B demand...
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Sep 2, 2026McKinsey: 32% of Companies Now Build Software Instead of Buying It. The B2B GTM Response.
McKinsey's State of AI 2026 survey: 32% of organizations skipped a software purchase because AI coding agents let them build it...
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Aug 18, 2026Warmly Alternatives After the HubSpot Acquisition: What Users Should Do
HubSpot is acquiring Warmly. Nothing changes for customers yet, but if you want a standalone visitor ID tool, compare RB2B,...
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Aug 3, 2026HubSpot Prospecting Agent Plays: Setup Guide From Real Builds
How HubSpot Prospecting Agent Plays work: buying signals, Sequence vs Adaptive outreach, guardrails, and credit control, based on...
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Jul 19, 2026Demand Generation vs Lead Generation: The Real Difference in 2026
Demand generation creates buying interest; lead generation captures it. What actually changed in 2026, when each wins, and how to...
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Jul 9, 2026UpLead Pricing 2026: Plans, Credits, and Whether It Is Worth It
UpLead costs $99/month, or $74/month billed annually, for 170 credits. What a credit really buys, the free trial, and how UpLead...
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Jul 7, 2026Zoom Is Buying Common Room. Signal-Based GTM Just Went Mainstream.
Zoom is acquiring Common Room, betting on buyer signals and AI revenue agents. What the deal means for demand gen teams and how...
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Jul 7, 2026HubSpot Acquired Warmly: What Warmly Users Should Do Now
Warmly is joining HubSpot (announced June 30, 2026, price undisclosed). What happens to your Warmly contract, data, and intent...
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Jul 1, 2026HubSpot Acquires Warmly: What It Means for Your GTM Stack
HubSpot announced its acquisition of Warmly on June 30, 2026 (price undisclosed). Full deal details, what happens to Warmly...
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